Published on February 26, 2014
10 reasons why social media monitoring matters
With billions of tweets and updates every day on social media platforms, one can easily wonder if anyone is listening.
It then becomes imperative for you to monitor your audience. Listen and Act!
So here are 10 reasons why social media monitoring is necessary for any brand!
1. To know if your target audience is getting your message
The main purpose of your business is to interact with the TG. If your communication doesn’t reach them, it is not worth it.
With social media monitoring you can keep a track of your customers. Trace not only if they have received your message but also get to know if they have liked it!
2. To track their responses
Your business depends on the customer feedback. Are you making a note of what they are saying?
Our role does not stop at conveying the brand message to the TG but it starts from there. Social media monitoring can help you in gauging their feedback on various social media channels across the globe!
3. To address negative buzz
Controlling negative comments is a big challenge on social media when it is shared with the entire world. Monitor and control further damage in real time!
Social media monitoring is important as it tracks real time complaints. It is very vital to not only pacify but also to respond to negative buzz at the right time, which can save you and your brand from a lot of future damage.
4. To know what is trending
What’s trending and what’s not can determine the success of your business. Keep a watch!
You cannot work in silos. You need to know what is happening in the world to grow. And you cannot do that alone without tracking the industry and competition! Study the trend and plan your future campaigns accordingly.
5. To ascertain influencers
Brand and business influencers play a major role in growth. Engage with them. Track their responses.
Do you know who is talking what about your brand? Which journalist or blogger is influenced by you or can influence your business. Through monitoring identify whose opinion matters the most to your business and start following them.
6. To discover opportunities
Opportunities never knock, you have to observe and grab the right one to make it happen.
Social media is like an ocean with information galore. To identify the right TG, monitoring becomes imperative. Monitor them, know their likes and dislikes and engage with them as per your business needs.
7. To find out what competition is doing
Your competition is surely on social media, trying to convince your consumers. You need to keep a tight watch to emerge as a winner.
Monitor what your customers are talking about your competition, what they like in them and what they don’t. Your campaigns/ strategies are based on these insights. From sales to development all answers lie in this study.
8. To plan ahead
In social media, the goal is to be proactive and by closely monitoring you can be the first in the business.
Learn what works in business by simply monitoring your customers, influencers and competition. Make right strategies at the right time.
9. To reach out to the prospects
The most important reason to monitor is to find customers. Find out who wants what.
Treat each person on social media as a potential customer. Track them, monitor their actions and take relevant steps basis your business requirements.
10. To convert well-wishers in to loyal customers
Social media is the best medium to find out people saying good things about you in real time. Leverage this and convert them in to your loyal customers.
Just identifying potential customers is not enough. You got to convert them in to loyal customers by knowing their needs and constantly gauging them.
Conclusion: SOCIAL MEDIA MONITORING IS THE NEXT STEP FOR BUSINESS GROWTH
To know more, click here http://simplify360.com/socialmedia-monitoring
Prerna Jaswant Account Manager Simplify360 firstname.lastname@example.org
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About Simplify360 is the leading social business intelligence firm based out of United States and India. Simplify360 is the world’s first integrated Enterprise Social Media Platform. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises. Social Business Intelligence www.simplify360.com We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
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