Published on December 12, 2013
10 Marketing Tips that will Increase Your ROI in 30 Days
“The essence of social media is knowing your audiences and engaging them in something they love.” TIPS SOCIAL MEDIA Incorporate Facebook, Twitter, Pinterest, Google Plus, and LinkedIn into your Social Media Strategy immediately “Facebook is the leading source of referred social media traffic to websites, at 26%.” – Pooky Shares Each social media site has its strengths, personalize your strategy for best results.
“B2B companies that blog only 1-2 times per month generate 70% more leads than those that don't blog.” - HubSpot TIPS CONTENT MARKETING If you do not have a blog yet, start one. Add valuable content on a regular basis with a minimum of 12 times per month or more often for better results. “On average, companies that publish 15 or more blog articles per month generate five times more Web traffic than companies that don't blog at all.” - HubSpot
“Crawling is not a guarantee you’re indexed.” - Rand Fishkin TIPS SEARCH OPTIMIZATION Allocate part of your Marketing budget to effective on-page optimization, so you will get indexed and be found “The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks.” – SEO Refugee Focus also on off-page optimization to further improve rankings
“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” - Charles Eames TIPS WEBSITE DESIGN If you don’t have a responsive website, invest into a website redesign to change it – you are missing out on sales! “Think like a wise man but communicate in the language of the people.” – William Butler Yeats Don’t overcomplicate: Include eye-catching design, valuable content, easy navigation, and converting call-to-actions
“Leadership is doing what is right when no one is watching.” - George Van Valkenburg TIPS ENTREPRENEURSHIP Stay true to yourself, be positive, and strive for excellence “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs Keep your eyes out for opportunities – at all times!
“The average cost to generate a lead through inbound marketing ($143) is about half the average for - G+ outbound marketing ($373).” TIPS INBOUND MARKETING Optimize your website for inbound marketing, it is worth the investment “Instead of one-way interruption, web marketing is all about delivering useful content at just the precise moment that a buyer needs it.” – David Meerman Scott Offer readers an eBook for opting into your e-Mail List
“64% of Customers have a strong relationship with a single brand because they shared the same values.” - Helpscout TIPS BRAND POSITIONING Define your target audience and then position your brand strategically to help them fulfill their needs “A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Protect your reputation and always deliver quality to your customers
“B2B companies with blogs generate 67% more leads per month on average than non-blogging firms.” - Social Media B2B TIPS LEAD GENERATION Add a lead generation form to your website (preferably abovethe-fold on the homepage + your blog sidebar) “Only 27% of B2B leads are sales-ready when first generated. This makes lead nurturing essential for capitalizing on the other 73%.” - MarketingSherpa Set up a weekly auto-responder with valuable content
“Let us strive to improve ourselves, for we cannot remain stationary; one either progresses or retrogrades.” - Mme. Du Deffand TIPS SELF IMPROVEMENT Read a min. of 15 minutes of a relevant business book daily “Employ your time in improving yourself by other men's writings so that you shall come easily by what others have labored hard for.” - Socrates Attend at least one workshop or seminar a year, network, and exchange knowledge
“Wonder what your customer really wants? Ask. Don’t tell.” - Lisa Stone TIPS BUSINESS MANAGEMENT Don’t design products or services based on ideas and assumptions, create solutions based on researched needs “No enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others.. or failing therein, it ceases to be profitable and ceases to exist.” – Calvin Coolidge
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