10 Marketing Lessons You Can Learn From Startups

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Information about 10 Marketing Lessons You Can Learn From Startups
Business & Mgmt

Published on March 27, 2013

Author: Rockfish

Source: slideshare.net

Description

This presentation from Rockfish CMO Dave Knox was originally presented at a March 2013 Cincinnati AMA meeting. In this presentation, Dave explores how you can reinvigorate your business by acting like a startup. As the digital marketing landscape continues to evolve, marketers must learn to embrace - and capitalize on - change. With his background in digital marketing from both brand and agency perspectives, as well as deep experience in the entrepreneurial community, Dave shares insights from the startup world that can help reinvigorate your marketing strategy. From acting like a founder to employing quick development phases, Dave shares real-life lessons to help every marketer become a leader of innovation.

For more information on this topic, also see Dave's article in iMedia Connection, "10 startup techniques to jump-start your brand." Read it here: http://www.imediaconnection.com/content/33592.asp

For more information on this topic and about Rockfish, visit rockfishdigital.com or email press@rockfishdigital.com.

10  Marke)ng  Lessons  You   Can  Learn  From  Startups  

Keep  your  employees  happy  

Fail  fast  and  fail  o>en  

Act  like  a  founder  

Dont  just  adapt  to  change  -­‐-­‐   embrace  it.      

Employ  quick    development  phases  

Scratch  your  itch  

Tap  in  to  your  community  

Feel  a  sense  of  urgency  

Dont  accept  "good  enough"  

Think  of  your  vendors  as  partners  

Thank  You  

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