10 Insights for Building Your Personal Brand, with Karen Kang

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Information about 10 Insights for Building Your Personal Brand, with Karen Kang
Marketing

Published on March 4, 2014

Author: InspirationalMoments

Source: slideshare.net

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Hear the full conversation at 33voic.es/in1vkef

Karen Kang is a recognized brand strategist and the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She has trained thousands of professionals on the unique BrandingPaysTM System for personal branding.

For the first time, Kang makes her signature method available to a mass market with BrandingPays: The Five-Step System to Reinvent Your Personal Brand (January 2013). Readers will learn how to apply her "Bake the Cake, then Ice It" metaphor to reinvent their personal brands for today's world. The book includes templates, charts, action lists, and inspiring stories - many from under-represented groups in top business leadership - to help professionals, entrepreneurs, and college students develop their own recipes for successful branding.

Kang, who has more than 20 years of experience in brand strategy consulting, was a partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She has consulted to more than 150 organizations in the US, Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AT&T, Genentech, HP, iCharts, Lavante, Synopsys, Maxtor, NCR, Park Systems, SigmaQuest (Camstar), UC Davis Health System, Webroot and VoyagePrive.

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This presentation consists of 10 highlights from the interview with Moe Abdou, founder & host of 33voices®.

Karen Kang Karen Kang is a recognized brand strategist and the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She has trained thousands of professionals on the unique BrandingPaysTM System for personal branding. For the first time, Kang makes her signature method available to a mass market with BrandingPays: The Five-Step System to Reinvent Your Personal Brand (January 2013). Readers will learn how to apply her “Bake the Cake, then Ice It” metaphor to reinvent their personal brands for today’s world. The book includes templates, charts, action lists, and inspiring stories - many from under-represented groups in top business leadership - to help professionals, entrepreneurs, and college students develop their own recipes for successful branding. Kang, who has more than 20 years of experience in brand strategy consulting, was a partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. @KarenKang

1 Your personal brand is your image & reputation, While your personal branding are the actions you take to honor your promise.

2 Those who build trusted brands focus less on promotion and more on educating their most important consumers.

3 The one thing, beyond its functional values, harness it. that will distinguish your brand is emotional resonance.

4 The persona of the founder will humanize a startup in its early days; but with brand maturity, it’s essential to maintain an image that will transcend the brand.

5 The essential elements of your brand positioning are differentiation & credibility. Stand for what you know you can be the best in the world at.

6 An early stage company can enhance it’s credibility by:

6 An early stage company can enhance it’s credibility by: Having an inspiring and believable vision

6 An early stage company can enhance it’s credibility by: Having an inspiring and believable vision

6 An early stage company can enhance it’s credibility by: Having credible early adaptors who sponsor the company

6 An early stage company can enhance it’s credibility by: Having partners who agree to participate in your ecosystem

7 You’ll know that your message has impact when it not only resonates with your intended audience, but inspires them to act.

8 Unless you have a strategy, your brand will be what others say it is. Your strategy answers these questions:

8 Unless you have a strategy, your brand will be what others say it is. Your strategy answers these questions: Who is your intended market?

8 Unless you have a strategy, your brand will be what others say it is. Your strategy answers these questions: Who is your intended customer?

8 Unless you have a strategy, your brand will be what others say it is. Your strategy answers these questions: What problem are you solving for them?

8 Unless you have a strategy, your brand will be what others say it is. Your strategy answers these questions: Does your value proposition solve their problem in a unique way?

9 Keep in mind that 90% of the people in your network are likely to be swayed by the 10% who are considered most influential - honor them.

10 The moment you’re able to articulate, with supreme clarity, what makes you special, your actions will become galvanizing.

REALLY REFLECT What’s the one thing, and only one thing that you want to be known for?

Connect WITH US! Tell us what you think Chase@33voices.com

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