10 Insightful Email Stats

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Information about 10 Insightful Email Stats

Published on January 8, 2014

Author: pardot

Source: slideshare.net


ExactTarget recently released their 50 email marketing statistics for 2014, and there were a few stats that really caught our eye. Check them out in this short presentation — and keep them in mind as you plan your email strategy for 2014!


There will be around 236.8M US email-users by 2017. - eMarketer

91% of consumers report checking their email at least once a day. - ExactTarget

$44.25 For every $1 spent, is the average return on email marketing investment. - Experian

43% of all emails are now being opened via a mobile device. - Return Path

Subject lines fewer than 10 characters long have an open rate of 58% - Adestra July 2012 Report

93% of consumers get at least one permission-based email daily.

7/ 10 people say they made use of a coupon or discount from a marketing email in the prior week. - Blue Kangaroo Study

64% of decision-makers read their email via mobile devices. - TopRankBlog

The average subscriber receives 416 commercial messages each month. - Return Path

33% of email recipients open email based on subject line alone. - Convince & Convert via salesforce.com

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