10 Hottest Areas Of Digital Marketing

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Information about 10 Hottest Areas Of Digital Marketing
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Published on August 5, 2009

Author: aarongoldman

Source: slideshare.net

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ad:tech webinar "Cashing in on the Top 10 Hottest Areas of Digital Marketing." View the recording with voiceover and live Q&A here: http://bit.ly/12HXih

Cashing in on the Top 10 Hottest Areas of Digital Marketing Image Source: http://www.infobarrel.com/media/image/970.jpg

Today’s Speaker Bringing together buyers and sellers of digital marketing solutions Consulting and representation for marketers, agencies, media companies and technology providers 5 years as VP, Marketing & Strategic Partnerships at Resolution Media, a top SEM under Omnicom 5 years running Midwest sales at L90/MaxOnline, an early ad network that got bought by Excite, then Ask Jeeves, then IAC Blogs extensively at DigitalSeaChange.com and GoodURLBadURL.com Aaron Goldman, Founder & Managing Partner of Connectual Image Source: http://connectual.com/about/

Bringing together buyers and sellers of digital marketing solutions

Consulting and representation for marketers, agencies, media companies and technology providers

5 years as VP, Marketing & Strategic Partnerships at Resolution Media, a top SEM under Omnicom

5 years running Midwest sales at L90/MaxOnline, an early ad network that got bought by Excite, then Ask Jeeves, then IAC

Blogs extensively at DigitalSeaChange.com and GoodURLBadURL.com

Agenda Industry Outlook Image Source: http://scrapetv.com/News/News%20Pages/Games/Images/crystal-ball.jpg

Industry Outlook

Agenda Industry Outlook 10 Hottest Areas of Digital Marketing & How to Cash In Image Source: http://scrapetv.com/News/News%20Pages/Games/Images/crystal-ball.jpg

Industry Outlook

10 Hottest Areas of Digital Marketing & How to Cash In

Agenda Industry Outlook 10 Hottest Areas of Digital Marketing & How to Cash In Q & A Image Sources: http://scrapetv.com/News/News%20Pages/Games/Images/crystal-ball.jpg http://www.dietpower.com/images/microphones_314.jpg

Industry Outlook

10 Hottest Areas of Digital Marketing & How to Cash In

Q & A

Industry Outlook Image Source: http://i192.photobucket.com/albums/z221/agoldman3/Obama8Ball.jpg

Digital Marketing is Growing! Image Source: http://blogs.forrester.com/marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall-declines.html

Digital Marketing is Growing! Image Source: http://blogs.forrester.com/marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall-declines.html

Where’s the Money Going? Image Source: http://blogs.forrester.com/marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall-declines.html

Can We See That in a Pie Please? Source: http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

Can We See That Again? Image Source: http://blogs.forrester.com/marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall-declines.html

Can You Break Down Display? Source: http://www.iab.net/media/file/IAB_PwC_2008_full_year.pdf

10 Hottest Areas of Digital Marketing & How to Cash in Image Source: http://www.iphonematters.com/images/uploads/all_about_benjamins_small.jpg

Local Image Source: http://www.psfk.com/wp-content/uploads/2009/04/hyperlocal.jpg 10

Local You Don’t Have to be a Local Marketer to Localize your Marketing! Image Source: http://www.google.com/search?hl=en&safe=off&rlz=1B3GGGL_enUS323US323&q=lamp+&aq=f&oq=&aqi=g10

You Don’t Have to be a Local Marketer

to Localize your Marketing!

Local You Don’t Have to be a Local Marketer to Localize Your Marketing! Image Source: http://www.google.com/search?hl=en&safe=off&rlz=1B3GGGL_enUS323US323&q=lamp+&aq=f&oq=&aqi=g10

You Don’t Have to be a Local Marketer

to Localize Your Marketing!

Mobile Image Source: eMarketer Chicago Breakfast Aug. 2008 9

Mobile Give the People What They Want! Image Sources: http://kottkegae.appspot.com/images/iphone-parallels.jpg http://pornstarbabylon.files.wordpress.com/2009/02/10-porn-stars-who-twitter-2009.jpg http://www.lecreme.com/images/viagra-pill.gif Sponsor:

Give the People What They Want!

Mobile Give the People What They Want! Image Source: http://www.apple.com/iphone/apps-for-iphone/staff-picks/whole-foods-market-recipes.html

Give the People What They Want!

Multivariate Testing Image Source: Omniture OMMA Hollywood 2009 8

Multivariate Testing Image Source: Omniture OMMA Hollywood 2009 8

Multivariate Testing Let Automated Tools do the Math for You! Image Source: http://www.omniture.com/en/product_tours/offermatica/mvt?fc=true&v_id=457475

Let Automated Tools do the Math for You!

Creative Image Source: http://www.doubleclick.com/insight/pdfs/dclk_2008benchmarks_0906.pdf 7

Creative Image Source: http://www.doubleclick.com/insight/pdfs/dclk_2008benchmarks_0906.pdf 7

Dynamically Assemble Your Ads on the Fly! Creative Image Source: http://www.colettelesage.net/ecom/yahoo_smart_ads.jpg

Dynamically Assemble Your Ads on the Fly!

Networks/Exchanges Image Source: http://www.doubleclick.com/insight/pdfs/dclk_2008benchmarks_0906.pdf 6

Networks/Exchanges Don’t Waste a Single Impression! Image Source: http://ianthomas.typepad.com/.a/6a00d8341bf6d253ef010535ed1901970b-pi

Don’t Waste a Single Impression!

Behavioral Image Source: http://www.mobilestorm.com/digital-marketing-blog/wp-content/uploads/2008/12/behavioral-targeting.jpg 5

Behavioral Use E-Commerce Data and Focus on Recency! Image Source: http://www.cardlytics.com/demobank/

Use E-Commerce Data and Focus on Recency!

Analytics Image Source: http://www.mvps.org/st-software/Movie_Collection/images/11665f.jpg 4

Analytics Don’t Obsess over the 2% that Convert. Obsess over the 98% that Don’t! Image Source: Resolution Media 2009 10,000 Clicks 174 Sales 9,826 Missed Opportunities 10% 9% 8% 7% 6% 5% 4% 3% 2% 1% 0% Percent of Site Visitors

Don’t Obsess over the 2% that Convert.

Obsess over the 98% that Don’t!

Video Image Source: http://videoegg.com/files/pdf/making_net_work_better_for_brands.pdf 3

Video Slow the Roll and Pay for Engagement! Image Source: http://adlab.microsoft.com/Video-Hyperlink/

Slow the Roll and Pay for Engagement!

Search Image Source: http://blog.seattlepi.com/microsoft/archives/173780.asp 2

Search Use Search Data to Inform Other Media! Image Source: http://www.google.com/insights/search/#q=mcdonalds%2Cburger%20king%2Cwendys&geo=US&date=today%2012-m&cmpt=q

Use Search Data to Inform Other Media!

Social Image Source: http://siteanalytics.compete.com/facebook.com+myspace.com+twitter.com/ 1

Social Crawl Before You Walk & Listen Before You Talk! Image Source: http://i192.photobucket.com/albums/z221/agoldman3/Goldman107.jpg

Crawl Before You Walk & Listen Before You Talk!

Additional Resources TinyURL.com/Connectual More Color Commentary on the 10 Hottest Areas of Digital Marketing DigitalSeaChange.com Digital Marketing Blog TinyURL.com/adtechChicago 9/1 Keynote Panel “The State of the Industry”

TinyURL.com/Connectual

More Color Commentary on the 10 Hottest Areas of Digital Marketing

DigitalSeaChange.com

Digital Marketing Blog

TinyURL.com/adtechChicago

9/1 Keynote Panel “The State of the Industry”

Image Source: http://www.ad-tech.com/chicago/session_detail.asp?refad=1&session=1035

Q & A Image Source: http://www.dietpower.com/images/microphones_314.jpg

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