Published on March 4, 2014
Effective Facebook Landing Pages For a more focused advertising
Starbucks’ Blonde Roast campaign • Customers were given a free cup along with their regular coffee. • Each cup contains a simple message to brighten your friend’s day. • When they ran out of cups, they decided to launch a Facebook application where people can send cards with the same content • The application was simple and direct with its elegant green button to get you started.
Coke – Welcome Page • The tagline “Like Coke? There’s a button for that!” has led a lot of fans to immediately like the page. • The landing page changes according to the country you’ve specified.
Intel - Ultrabook • Intel’s Ultrabook Convertible gets its own landing page for promotion. • The page has a shared button on top and an embedded YouTube video ad which allows visitors to know more about the product. • More video links are shown on the right to keep viewers engaged in learning more about Intel Ultrabook.
The Harry Potter Gift Guide • The gift guide allowed fans to choose from a wide array of Harry Potter merchandise • The animated book adds an extra taste of magic, attracting more purchases.
College Humor – Fired • This landing page is straightforward with its simple “watch now” video. • The tagline “Watch this instant with your Facebook credits” is simple yet direct and easy to follow.
Scholastic – The Face Literacy Initiative • The goal of this page is to encourage parents and adults to buy books for their children to be read at home or school. • With well managed and detailed text and visuals, visitors are convinced that reading should not be limited to the classroom.
CHOW.com • With a well designed landing pages, users can instantly browse content such as videos, recipes, news, etc.
Volkswagen – Think Blue • The welcome message precedes button that will take you directly to the championship itself. • The graphics tie in with the name of the contest and show the dreams of every participant at the top.
Obeo • With its simple yet effective design, the Obeo land page offers special promotions which attracted a lot of visitors to like their page. • There are also some content available to those who would like to know more about Obeo products.
Jack Daniels • This land page has an interesting design which features real profile pictures on the background. • Its bold tagline “Share your love for Jack”, attracted many page likes. Kevin
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