10 common UX mistakes startups make (and how to avoid them)

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Information about 10 common UX mistakes startups make (and how to avoid them)
Design

Published on August 10, 2012

Author: spookstudio

Source: slideshare.net

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Full article now available at http://www.netmagazine.com/features/10-common-ux-mistakes-startups-make-and-how-avoid-them

‘How can I improve the user experience of my website/app?’. A frequently asked question and one that doesn’t have a standard response. Thankfully there are some steps you can follow to ensure that a customer’s experience of your product is a positive one. Here I’ll be highlighting some common mistakes we regularly come across that can easily be avoided.

10 common userexperience mistakes startups make (and how to avoid them)Laurence McCahillDigital Product Designer, Spook Studio

http://www.flickr.com/photos/quinnanya/3588989219/

IMPROVE PRODUCTS

HAďYhttp://www.flickr.com/photos/crazyunclejoe/686220770/ CUSTOMERS

TRANSFORM YOURBUSINEĒhttp://www.flickr.com/photos/safari_vacation/5961260280/

POSITIVE PR=FRĄ MARKETINGhttp://www.flickr.com/photos/safari_vacation/5961260280/

http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg

WHAT UXCAN’T SOLVE

CRAďY PRODUCThttp://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg

PđRhttp://www.flickr.com/photos/xracz/1172356402/ TEAM

1

GREAT EXPERIENCE, WRONG PRODUCT

2

DOING IT Tđ LATE(AND HALF-HEARTEDLy)

STRATEGY STARTUP DREAM TEAMdesign technology

3

NO CLEARVALUE PROPOSITION

4

LACKOF FOCUS

5

NOT ENOUGH OBSERVATION ‘IN THE WILD’

THE $300M BUēONhttp://www.flickr.com/photos/lucamascaro/4642288538/

6

FORMSFROM HEĎ

7

LEēING DEVELOPERS WRITE COPY

8

NO STORY,NO PERSONALITY

9

TECHNOLOGY AS A BAĔIER

10

LAUNCHING Tđ SđN (OR Tđ LATE)

STEALTH MODE

IN SUČARY(HOW TO GET IT RIGHT)

BUILD THE RIGHT PRODUCTBEFORE THE PERFECT ONE

INVOLVE UX EARLY IN THE PROCEĒ

HAVE A CLEARVALUE PROPOSITION

FOCUS, FOCUS, FOCUS

TEST & REFINE WITH USERS

MAKE FORMS FUN

MICROCOPY ISYOUR FRIEND

DEVELOP APERSONALITY

MAKE TECHNOLOGY HUMAN

SHIP IT(& START LEARNING)

spookstudio.com

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