10 common UX mistakes startups make (and how to avoid them)

56 %
44 %
Information about 10 common UX mistakes startups make (and how to avoid them)
Design

Published on August 10, 2012

Author: spookstudio

Source: slideshare.net

Description

Full article now available at http://www.netmagazine.com/features/10-common-ux-mistakes-startups-make-and-how-avoid-them

‘How can I improve the user experience of my website/app?’. A frequently asked question and one that doesn’t have a standard response. Thankfully there are some steps you can follow to ensure that a customer’s experience of your product is a positive one. Here I’ll be highlighting some common mistakes we regularly come across that can easily be avoided.

10 common userexperience mistakes startups make (and how to avoid them)Laurence McCahillDigital Product Designer, Spook Studio

http://www.flickr.com/photos/quinnanya/3588989219/

IMPROVE PRODUCTS

HAďYhttp://www.flickr.com/photos/crazyunclejoe/686220770/ CUSTOMERS

TRANSFORM YOURBUSINEĒhttp://www.flickr.com/photos/safari_vacation/5961260280/

POSITIVE PR=FRĄ MARKETINGhttp://www.flickr.com/photos/safari_vacation/5961260280/

http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg

WHAT UXCAN’T SOLVE

CRAďY PRODUCThttp://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg

PđRhttp://www.flickr.com/photos/xracz/1172356402/ TEAM

1

GREAT EXPERIENCE, WRONG PRODUCT

2

DOING IT Tđ LATE(AND HALF-HEARTEDLy)

STRATEGY STARTUP DREAM TEAMdesign technology

3

NO CLEARVALUE PROPOSITION

4

LACKOF FOCUS

5

NOT ENOUGH OBSERVATION ‘IN THE WILD’

THE $300M BUēONhttp://www.flickr.com/photos/lucamascaro/4642288538/

6

FORMSFROM HEĎ

7

LEēING DEVELOPERS WRITE COPY

8

NO STORY,NO PERSONALITY

9

TECHNOLOGY AS A BAĔIER

10

LAUNCHING Tđ SđN (OR Tđ LATE)

STEALTH MODE

IN SUČARY(HOW TO GET IT RIGHT)

BUILD THE RIGHT PRODUCTBEFORE THE PERFECT ONE

INVOLVE UX EARLY IN THE PROCEĒ

HAVE A CLEARVALUE PROPOSITION

FOCUS, FOCUS, FOCUS

TEST & REFINE WITH USERS

MAKE FORMS FUN

MICROCOPY ISYOUR FRIEND

DEVELOP APERSONALITY

MAKE TECHNOLOGY HUMAN

SHIP IT(& START LEARNING)

spookstudio.com

Add a comment

Related presentations

My Music Magazine Pitch

My Music Magazine Pitch

October 30, 2014

music mag pitch

Questionaire charts

Questionaire charts

November 4, 2014

bk

Final research

Final research

November 5, 2014

final research

Cersaie 2014

Cersaie 2014

October 30, 2014

allestimento in cartone per il Cersaie 2014 alberi in cartone scultura in cartone

Quarta turma do workshop de Infografia, ministrado por Beatriz Blanco e Marcos Sin...