Published on August 10, 2012
10 common userexperience mistakes startups make (and how to avoid them)Laurence McCahillDigital Product Designer, Spook Studio
POSITIVE PR=FRĄ MARKETINGhttp://www.ﬂickr.com/photos/safari_vacation/5961260280/
WHAT UXCAN’T SOLVE
GREAT EXPERIENCE, WRONG PRODUCT
DOING IT Tđ LATE(AND HALF-HEARTEDLy)
STRATEGY STARTUP DREAM TEAMdesign technology
NO CLEARVALUE PROPOSITION
NOT ENOUGH OBSERVATION ‘IN THE WILD’
THE $300M BUēONhttp://www.ﬂickr.com/photos/lucamascaro/4642288538/
LEēING DEVELOPERS WRITE COPY
NO STORY,NO PERSONALITY
TECHNOLOGY AS A BAĔIER
LAUNCHING Tđ SđN (OR Tđ LATE)
IN SUČARY(HOW TO GET IT RIGHT)
BUILD THE RIGHT PRODUCTBEFORE THE PERFECT ONE
INVOLVE UX EARLY IN THE PROCEĒ
HAVE A CLEARVALUE PROPOSITION
FOCUS, FOCUS, FOCUS
TEST & REFINE WITH USERS
MAKE FORMS FUN
MICROCOPY ISYOUR FRIEND
MAKE TECHNOLOGY HUMAN
SHIP IT(& START LEARNING)
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