10 Commandments of Video Advertising

75 %
25 %
Information about 10 Commandments of Video Advertising
Business & Mgmt

Published on March 20, 2014

Author: afebbraio

Source: slideshare.net

Description

Content is King, Distribution is Queen: the secrets behind the most successful viral videos campaign.
How to create an amazing branded content and use emotions to spark virality.
A research based on more than 7.000 video advertising campaigns by Ebuzzing learn more here: http://tinyurl.com/q4uloc7

ANDREA FEBBRAIO Co-Founder & VP Sales Europa Ebuzzing @AndreaFebbraio

INTRODUCING THE… ONLINE VIDEO COMMANDMENTS

TELL A GOOD STORY #1

SMART PRODUCT PLACEMENT #2

THE BIG BANG #3

#4 EMOTIONAL ROLLERCOASTER

THROW IN A SURPRISE #5

16

THE TOP BRANDED VIDEOS IN 2012 WERE OVER 3 MINUTES LONG FORGET THE 30 SECOND RULE #6 2013 BRINGS NEW SHORTER FORMATS

MINE IS BIGGER

GIVE YOUR AUDIENCE A ROLE #7

CONTENT IS KINGDISTRIBUTION IS QUEEN

#8 ENGAGE THE TASTE MAKERS

THE FIRST 24 HOURS ARE CRUCIAL #9

MAXIMISE VIEWS IN THE FIRST 24 HOURS TURKISH AIRLINE’S KOBE VS MESSI 4.3 MILLION VIEWS IN 24 HOURS OVER 100 MILLION VIEWS IN TOTAL Turkish Airlines: Kobe vs Messi

IT’S ALL ABOUT MUSIC #10

TELL A GOOD STORY #1 SMART PRODUCT PLACEMENT#2 THE BIG BANG #3 EMOTIONAL ROLLERCOASTER #4 THROW IN A SURPRISE #5 FORGET THE 30 SECOND RULE #6 GIVE YOUR AUDIENCE A ROLE#7 ENGAGE THE TASTE MAKERS #8 THE FIRST 24 HOURS ARE CRUCIAL#9 IT’S ALL ABOUT MUSIC #10

FRANCESCA LERARIO SALES DIRECTOR– EBUZZING ITALIA francesca.lerario@ebuzzing.com

When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use

31

When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use

33

When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use

35

When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use

37

When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use

39

When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use

41

RIDUCI E COMPRIMIhttps://vine.co/v/bThFt1qVJnW

43

PIANIFICA E STUPISCI

45

LOOPhttps://vine.co/v/bHVuvrKAmg1

47

STOP-MOTIONhttps://vine.co/v/h5HveBHQlb A

49

DISTRIBUISCI

VIDEO AIRBNB http://www.youtube.com/watch?feature=player_embedded&v=laCLVz WpS0I#t=57

JACOPO ERCOLANI HEAD OF MOBILE – EBUZZING ITALIA jacopo.ercolani@ebuzzing.com

MOBILE VIDEO IS BOOMING…

MOBILE VIDEO IN ITALIA Source: ComScore APRILE 2013 MAGGIO GIUGNO + 124% APRILE 2012 MAGGIO GIUGNO UTENTI CHE HANNO GUARDATO ALMENO UN VIDEO SU DISPOSITIVI MOBILE

60% OF ONLINE DEVICES ARE NOW SMARTPHONES OR TABLETS Source: BI Intelligence

SMARTPHONE SALES ARE STILL BOOMING…

ANDROID “FRAGMENTATION” IS BIG BUT IMPROVING Reprinted With Permission From OpenSignal, “Android Fragmentation Visualized”

TABLETS ARE CANNIBALIZING PCS… Source: BI Intelligence

MOBILE IS ENABLING NEW FORMS OF ENTERTAINMENT, COMMUNICATION, MEDIA AND COMMERCE

758 MILLION PICTURES SHARED EACH DAY FLICKR INSTAGRAM FACEBOOK SNAPCHAT 7% 1% 46% 46%

350 MILLION SNAPCHAT PICTURES SENT A DAY

MOBILE IS ENABLING NEW FORMS OF ENTERTAINMENT, COMMUNICATION, MEDIA, AND COMMERCE.

M-TAB

Twitter:@ebuzzing_italia

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

The 10 commandments of Radio advertising - YouTube

If you obey “The 10 commandments of Radio advertising!” you will save money, generate better results and add credibility to your business ...
Read more

10 Commandments for Successful Video Advertising

For a successful video advertising, emotions, target audience and storytelling are the important elements. There is an increase in a number of people who ...
Read more

The 10 Marketing Commandments - thebalance.com

Use these 10 marketing commandments as guidance and learn how to protect ... But those companies who cut their advertising saw paltry sales growth over the ...
Read more

The 10 Commandments of Video | Minnesota Magazine ...

Sales and Advertising; Job Postings; ... The 10 Commandments of Video; The 10 Commandments of Video. ... T hou shalt keep thy shot steady for 10 seconds.
Read more

10 Commandments of Modern Marketing | ClickZ

Display Advertising; Video; Mobile; Social. Social Media; Community Management; ... So, if advertisers follow some or all of these 10 commandments, ...
Read more

The 10 commandments of Video Marketing | Web SEO Analytics

Here are the 10 commandments in order to improve the rankings of your video ... The 10 commandments of Video ... Advertising ...
Read more

The Ten Commandments (1956) - IMDb

The Ten Commandments ... Title: The Ten Commandments (1956) 7.9 /10. Want to ... Amazon Video Watch Movies & TV Online.
Read more

The Ten Commandments (1956) - Full Cast & Crew - IMDb

The Ten Commandments (1956) cast and crew credits, including actors, actresses, directors, ... TV & VIDEO. IMDb TV; On Tonight; Top Rated TV Shows;
Read more

The 10 Commandments of Social Media Content Marketing

The 10 Commandments of Social Media Content Marketing. ... YouTube video uploads and text messages. ... The 10 Commandments of Content.
Read more