10 Burning Bing Ads Questions: What You Need to Know Now!

83 %
17 %
Information about 10 Burning Bing Ads Questions: What You Need to Know Now!

Published on January 31, 2014

Author: WordStream



For more information, visit

FACT: There are over 51 million unique searchers on the Bing Ad Network that do not use Google.

If you're not advertising on Bing, you're missing out these potential prospects – that's a lot of traffic you're not even trying to turn into leads and sales!

Getting started with PPC advertising on Bing can be confusing. That's why in this free webinar, WordStream Founder and CTO Larry Kim will partner with Bing Sr. Evangelist John Gagnon to answer the top 10 Burning Bing Ads questions. You'll learn:

- How you can get a 23% lift with very little effort
- How you can be most successful on Bing
- At what point should you set up a Bing account?
- What are the differences between Bing and AdWords?
- What are some common mistakes people make in Bing Ads?
- And much more!

After watching this webinar, you'll learn how to make the most of Bing without adding to your PPC workload.

10 BURNING Bing Ads Questions: What You Need To Know Now!

John Gagnon, Bing Ads Evangelist Search Nerd Data Geek I listen, speak and blog Online Marketing Manager Former Googler Better analysis leads to smarter digital marketing decisions. So I teach Excel techniques to digital marketers. Search Excel

Larry Kim, Founder & CTO, WordStream • Founder, CTO, WordStream, Inc. • Been doing PPC & SEO for 10 Years! • Provider of 20 Minute PPC Work Week and AdWords Performance Grader • #1 PPC Expert According to PPC Hero!

Today’s Agenda • Brief intro to Bing Ads • The Yahoo Bing Network: Millions of unique searchers you’re missing out on! • How to make your search efforts stronger • 10 BURNING Bing Ads questions: what you need to know now!

We brought you big improvements in 2013 +25% clicks +900 feature updates +21% increased efficiency +100 new features

Biggest Differentiator 3 Tips for Stronger Campaigns 10 Burning Questions Open Q&A

Is your search campaign ignoring nearly one-third of the US market?

168M One ad buy through Bing Ads reaches 168 million unique searchers on the Yahoo Bing Network.

5.5B 29% monthly searches on Yahoo Bing Network of the search market


Our searchers spend more [VALUE]

What can you do to make your search efforts stronger?

#1. Device-specific ads are a must for better results PC Delivered Mobile Delivered Tablet Delivered 3.57% 3.3% 2.96% 1.54% 2.86% 1.50% 2.48% 1.83% 1.53% 1.01% 1.11% 0.34% PC PC + Tablet Mobile + Mobile + PC + PC Tablet Mobile Mobile + Mobile + Mobile + Tablet PC + PC Tablet Tablet PC + Tablet Mobile + Mobile + Tablet PC + Tablet

Device targeting capabilities Targeting devices and operating systems allows optimization of ad creative, landing experience and bids for different devices.  Serve ads to users based on device or OS  Utilize device optimized campaigns and drive higher ROI Microsoft Confidential

#2. Bing Ads Intelligence is a gem for search marketers

Continuously strengthen broad match performance Investment in matching technology includes: Click prediction modeling Matching technology fine-tuning Past, present, customized algorithms Quality / relevance protection Conversion and click quality metrics

#3. Use Broad Match. Improved for more conversions 120 6.28% 5.44% 100 80 4.34% 4.49% 4.73% 6.60% 6% 5.50% 4.62% 4.60% 7% 5% 3.91% 4% 60 3% 40 2% 20 0 $16.39 $16.09 $15.75 $17.00 Jan-13 Feb-13 Mar-13 Apr-13 broad match clicks $18.33 May-13 $17.99 Jun-13 1% $14.65 $14.97 $12.48 $11.45 Jul-13 Aug-13 Sep-13 Oct-13 cost-per-conversion 0% conversion rate Microsoft internal data, 2012 – 2013

More clicks and more conversions 70% more clicks 27% more clicks Microsoft internal data, Oct 2013

The truth about match types and quality score Broad match performance does not impact exact or phrase match Quality Scores 1. Always view Quality Score through the lens of the match type 2. A lower than desired Quality Score indicates an opportunity to refine 3. Review the most granular levels when evaluating broad match performance

10 Burning Questions

1. Who should be on Bing Ads? Top Verticals. Folks who like lower CPCs and lower competition. And other reasons. Besides everyone.

Can’t miss share of paid search clicks

The YBN unique audience is strong across verticals Unique Total Autos Business & Finance Education Telecom Travel Retail Unique YBN Users who also Google 1 Million users Audience data represents Bing Web and Yahoo U.S. Web Search from comScore qSearch (custom), US, September 2013. Industry categories based on comScore classifications.

Infographic: “Stop Treating the Yahoo! Bing Network Like the Red-Headed Stepchild” Jonathan Long President Market Domination Media “CPCs were usually 37% to 77% lower on YBN than AdWords’ CPCs” “There were 36% fewer active search marketers on YBN to bid against”


2. When should I start? Depends. Bing Ads Express. Customer Service. 20%-30% optimization growth. Besides right now.

3. What are you favorite Bing Ads features? Bing Ads Intelligence Share of Voice Incremental Bidding

1.Bing Ads Intelligence – Download it at 2. Share of Voice reporting 3. Incremental Bidding

4. What are some common mistakes people make with Bing Ads? Fixes upon import. Forgetting keyword gaps. Forgetting device specific campaigns. Not customizing experiences.

1. Fixes on import • URL Tracking {creative} to {adid} • Geographic targeting 2. Forgets to fill gaps 3. Doesn’t take advantage of broad match or mobile 4. Doesn’t take time to customize experiences.

5. What are the smart keyword strategies I can use on Bing? Keyword Discover + Focus. 4-5 words in a keyword? SKUs. Call oriented keywords.

Discovery: Volume Refine: CVR & CTR

Outside of brands; Sweet spot ~4-5 based on CPA Recap on CPA trend… That’s bad Only 0.18% of Clicks came from KWs with more than 7 or more Opinion – Why go broad on 6+token KWs? Microsoft internal data, Oct 2013

6. How can I get a 23% lift with very little effort? Sitelink Extensions. Tip: Don’t miss the opportunity to be strategic.

Be strategic with Sitelink extensions luxury hotels minneapolis hotels near metrodome minneapolois

7. What is Quality Score and why should I care? Quality Score helps you prioritize your optimizations. And it’s match type-specific.

Focus on Keyword Relevance

8. Does Bing have Enhanced Campaigns? Yes, we are compatible with Google’s Enhanced Campaigns with one helpful twist; you can target by device with Bing.

Device targeting capabilities Targeting devices and operating systems allows optimization of ad creative, landing experience and bids for different devices.  Serve ads to users based on device or OS  Utilize device optimized campaigns and drive higher ROI

9. How can I be most successful on Bing? Invest some time with us. Focus on fundamentals: negative keywords, ad copy testing, and use extensions.

10. Where is Bing going in 2014, and beyond? Slow, steady climb in market share. Bing is at 18.2% Smart Search in Windows 8.1 is an example of how search is changing – and Bing is on the front lines.

Windows 8.1 Smart Search Ads Visually Impactful Ad Experience is useful for Consumers

Thank you for attending WordStream and Bing’s webinar! Sign up for a free trial of PPC Advisor today: Or contact us directly: Larry Kim

Add a comment


Richarden | 05/05/15 Maxon Cinema 4D R11 Studio Bundle MAC BeLight Software Live Interior 3D Pro Edition MAC Smith Micro Poser Pro 2014 MAC Artlantis Studio 5 (32 bit) Autodesk AutoCAD 2015 (64-bit) Microsoft Windows Server 2012 Foundation - Create Your First Online Store with Drupal Commerce - Photoshop for Web Design Figure Drawing For Dummies Autodesk AutoCAD Civil 3D 2014 (64-bit) ABest Video to WMV MPEG Converter Adobe Photoshop Elements 6 Buy adobe cs6 uk Adobe Edge Animate CC MAC (Full LifeTime License) Adobe Illustrator CS4 MAC
Richarden | 13/05/15 Custom writings review Nature is the best teacher essay Personal writing Writing a dissertation Best resume writing services dc Mla formatting template Personal statement essay for medical school Buy book review papers Course papers for money College admission essay writing Dream essay Proposed research methodology Me in ten years essay Simple paragraph examples Ged writing essay topics Examples of research essays Professional essay help Write my papers discount code Essay writers for hire australia Writing of essay Writing short essay
Richarden | 16/06/15 Informative essay thesis Writing with a thesis Dissertation proposal format Dissertation writing quotes Professional thesis writing services Dissertation writing english Dissertation writing dubai Allegory of the cave thesis Help on thesis statement It thesis Dissertation abstract Purchase dissertations Research dissertations What does a thesis statement consist of Finance dissertation Writing the thesis statement Tell me a good thesis writing online place How to write a research paper thesis Best thesis writing companies Thesis argumentative essay Thesis samples
Richarden | 16/06/15 Dissertation calculator Good thesis statement examples for essays Economics thesis proposal Proquest umi dissertation publishing Sample of thesis statement Phd without dissertation Spencer dissertation fellowship Thesis statement formula Thesis themes A thesis statement should be Proposal for dissertation How to write a thesis paragraph Whats a good thesis statement Great gatsby american dream thesis What is the definition of thesis statement Thesis creater Michelle obama college thesis Buy thesis paper Dissertation topics Dissertations writing Thesis writers in delhi
Richarden | 23/06/15 Thesis hooks Caltech thesis Ford foundation dissertation fellowship Thesis dictionary Thesis statement for to kill a mockingbird Thesis in a sentence Princeton thesis Thesis on Abd dissertation Term paper thesis Dissertation service reviews Bell curve thesis Literary thesis statement Thesis statement for obesity Is a thesis required for a masters degree Dissertation means Writing a masters dissertation Disserting Music thesis Where is a thesis statement Movie thesis
Richarden | 08/07/15 Primary 2 essay writing Free online slots with bonuses no download Reno casino hotels I need to buy an essay Woodbine casino careers Scientific writing services company Purchase speeches online Great college essay Descriptive essay about a person Paper writer services Best online casino guide Slots with bonus Essay papers sale Casino party supplies I need a paper with a fable about the cultural aspect in uganda Tf slot Lake city casino kelowna Slots online free with bonus games Kingston casino Casino de niagara falls Casino near toronto
Richarden | 29/09/15 High school term papers Ask rose How do i solve fractions Write my business essay cheap How to write a college application essay about yourself Emory supplement Descriptive writing for high school students How to write a mla research paper Help me write my report Writing a precis Concept essays Resume for writers Where can i hire someone to do my homework Letter writing essay Best homework help sites Pay essays online Culture essays$1000 Do my essay for $1000 Hip0hop research paper Website that will write an essay for you Essay on police brutality
Richarden | 06/10/15 Dna day essay 2009 How to write a good application essay 12 Masters of education thesis topics Dissertation francais sujets Content of a website Dissertation writing experts College admission cover letter template Online dissertation help vg wort Application for employment cover letter Business case study writing service I need someone to do my accounting homework for me Fsu admission essay question Us government resume writing service Apa format for psychology dissertation College admission essay pointers Writing an essay about my sister Dissertation avoidance syndrome Ali maginnes phd thesis Writing a thesis in apa style Defending masters thesis presentation College admission essay international student
Richarden | 06/10/15 Management and what manager do essay Dissertation topics in oral pathology How to write a high school application up Custompaper com Phd thesis wireless communication Dissertation abstracts international online search Comprehension dissertation reading skill technique Dnb radiology thesis topics Do my research report Refutation essay Purdue phd thesis deposit Dissertation findings chapter example Discussion dissertation results A dissertation on roast pig charles lamb Dissertation writing service uae Personal statements Editorial essay Best uk dissertation com Dissertation abstracts online australia Thesis custom header css Creating a cover letter for resume
Richarden | 07/10/15 Personal statement writing services uk Write essay introduction paragraph Science homework Pay for essay Literature review for thesis The frontier thesis Radiology essay paper writing Dissertation research questions Service essay writing Pay someone to do my statistics homework Free online help Best writing service reviews Online research paper writing services Custom essay reviews Help with dissertation writing Scholarship essay for medical school Help writing a dissertation Write my research paper online Pay to do essays Copy writing services Defend phd thesis
HaroldCeM | 11/11/15's-the-best-custom-essay-website What's the best custom essay website Term paper in english Letter writing services Ghost writer cast Clear thesis statement Make essay longer How to write a scientific research paper Pay for college admission essay Defintion essay Introduction for persuasive essay Do you get homework in college Help write lab report Online personal statement How to write an essay online Help with homework websites Fallacy essay Catsndogs Custom engineering paper How to make a persuasive essay Theses dissertations Write my essay for me
HaroldCeM | 23/11/15 Price of tobacco in uk Golden Gate Blue Hilton Super Slims Liliac 100s Cigarette online's Esse Golden Leaf Super Slims 100's Choice tobacco prices Dunhill Fine Cut White Tobacco industry Importing tobacco into australia Cheap cigarettes online australia Prix cigarette dans le monde Prix cigarettes italie Cigarette pas chere en ligne 7-11 cigarette prices Cartouche de cigarette a prix discount Cheap cigarettes online australia Monte Carlo Balanced Blue What are the best cigarettes uk Prix de cartouche de cigarette en espagne Parliament Silver Blue Winston Blue
HaroldCeM | 23/11/15 How much are 10 cigarettes Winston XS Blue mini Prix cartouches cigarettes espagne Cigarette prix france Tobacco online store West Silver Mayfair cigarettes Lucky Strike Original Red Kiss Super Slims Clubnichka 100s Prix cigarettes Marlboro cigarettes online store Prix d un paquet de cigarette Menthol cigarette brands Cigarette price list Price of tobacco in australia Prix cigarettes allemagne Prix cigarette belgique 2014 Monte Carlo Subtle Silver Tobacco tax Prix des cigarette en france's ESSE Super Slims Menthol 100's
HaroldCeM | 27/11/15
Ghostwriter kosten hausarbeit Extended essay abstract word count Arbeitsamt mГјnchen bewerbungshilfe Very short essay on advantages and disadvantages of internet Essayistische form Essay politik di indonesia Narrative essay writing graphic organizers How to write good ielts essays Best font to use for college essays Argumentative essay topics dealing with sports Short essay on religion and science How to write an introduction paragraph for a college essay How to write ielts essay academic Writing prompts for 5th grade worksheets Essay wettbewerb 2012 studenten Essay on student in hindi language How to write a thesis statement for argumentative essay Descriptive essay outline pdf How to write an art history paper on architecture Apa style research paper pdf Symbolism in the great gatsby essays Essay writing contests for high school students 2015 Essay format for university applications
HaroldCeM | 06/12/15
Essay quotes Affordable papers What is academic writing Good website to write my paper Big words to use in an essay How to find someone to write my paper Bachelorarbeitsthemen wirtschaftspsychologie Mla paper header Write essay 9 11 Custom essay org Fazit fГјr bachelorarbeitГјr-bwl-arbeit Themen fГјr bwl arbeit Themen fГјr hausarbeit personalwirtschaft Soziologie themen studium Introduction to a proposal Discovery edgucation Reviews of custom writing company Bachelorarbeit online marketing gliederung American writers Beispiele thema fГјr Bwl themen fГјr gfs Evaluation essay FГјr germanistik themen
HaroldCeM | 12/01/16
Business homework help Restraining order essay Were the puritans puritanical Essay about service projects Executive summary length Resumewriter Write my paper in the same day Writing a college entrance essay Writing papers online for money Help me do my english homework Stanford admissions mba Writing statements Catch 22 essay The death of the moth summary Introduction to research paper Dental personal statement services Cheap research papers online Custom homework on books Persuasive speech about adoption Effect essay Active verb tenses Top writing services Analysis essay writing Do my us history homework American literature essay Custom thesis paper Importance of education essay Nyu college requirements Dissertation on Mat Doctoral dissertation help College entrance personal statement examples Examples of narrative essays for college Essay on my pet hamster Brainstorming for an essay Ask a teacher online Literature help Phd dessertation Buy essay in uk Essay for grad school admission Write my report Best essays uk review Mla annotated bibliography maker Essay good customer service Persuasive essay about smoking
HaroldCeM | 18/01/16 Resume for mba admission Wordpress thesis custom navigation Financial need scholarship essay Master thesis presentation slides Dissertation on segmentation Examples of phd thesis outline Council of graduate schools distinguished dissertation award What should the title of my essay be Do i show references in a research paper Corporate social responsibility essay Dissertation staff turnover academic administative staff Anat lechner dissertation rutgers Civil engineering dissertation structure Only essay writers Phd thesis english language Civil disobedience essays Phd thesis on wireless sensor network security Essay writing sydney university Doctoral thesis completion grant sgs Professional resume writing services vancouver""-essays About me"" essays Phd thesis proposals computer science Cover letter for high school admission Help on dissertation marketing Admissions college essay help 10 steps ebook Essay on customer service representative Sample of phd research proposal Doctoral dissertation wikipedia Dissertation proofreading Highschool essay writing service Published king lear critical reviews The holocaust essay Literary essay College admission essay topics yale Parts to a research paper
HaroldCeM | 18/01/16 Persuasive speech on smoking cigarettes Christof paar phd thesis Essay on my favourite game badminton 200 words Please write my essay for me Best photo essays Ghost writer fees Proposal writing for master thesis Distribution clerk cover letter Choose dissertation committee members Distinctly visual the shoe horn sonata essay Dissertation 1879 A research paper on anne frank Us foreign policy during 1950 Master thesis in software Can someone write my paper Chemistry dissertation Cover sheet for resume Special education master thesis Anti pleasure dissertation An essay about a best friend Phd thesis on concrete Write report writing Dissertation editing services cost Distribution planner resume Thesis statement for team communication Stop and frisk essay Thesis and dissertation xavier university Pros and cons redistribution of wealth income economics Comment faire une dissertation en franais Dissertation research and methodology Writing an essay about my future Dissertation abstracts online search Term paper of marketing Paid master thesis sweden Team communication research paper
HaroldCeM | 05/02/16 Sociology paper Science education websites Solving scientific notation problems Online essay magazine The new deal essay Birth order theory essay Best essays in english Effective argument essay Dissertation format Essay writing service fees Research papers csr Fahrenheit 451 theme essay Resume and cover letter services Napoleon bonaparte essay The truman show philosophy Thesis dictionary Doing my homework Essay on my dream wedding Thesis statement for capital punishment Write my speech Custom college essay Term papers sale Essay techniques Narrative essay for sale Reference page for research paper Thesis outline generator Resume cover letter service Custom essay toronto I need an annotated bibliography right now Girlfriend in college Good introductions for essays Top optometry schools 6 steps writing essay We write your essay Us essay writers
HaroldCeM | 02/03/16 Thesis proposal for it students College essay Civil service essay answers Ghostwriter services usa Essay writing site Hook for an essay examples Sample med school personal statements Opening sentences for college essays Don quixote essays Nursing personal statement essay Apush essays It research paper Writing contracts for services Simple research proposal Monsyer com What can i do my essay on Essay about doing community service Geometry help online What is a personal essay Monnster com Best buy swot essays Order essay for money How can i do my homework faster Hamlet research paper Sample mba thesis topics Science learning websites for kids Essay help friend The room essay How to memorize an essay Essay wrting services Agents of socialization essay Miranda v arizona essay Persuasive essay about smoking Site to do homework Amazing college essays
jgosresxhs | 09/05/16
中村 昌広 jgosresxhs jgosresxhs
Ronaldkr | 11/05/16 - essay writing services
Armandofuh | 17/06/16 - buy college management essays
Armandofuh | 19/06/16 - college admission essay writing medical
Armandofuh | 19/06/16 - business management essay buy
Armandofuh | 20/06/16 - biology research paper writing
EugeneBoob | 27/06/16 Essay editing service uk Resume writers review Phd thesis writing service Dissertation writing module Pros and cons of abortion essay Democratic peace thesis Research paper recommendation Argumentative thesis statement examples Academic research proposal Writing a thesis statement lesson plan Thesis definiton English thesis statement Resume writing services in houston Apa thesis statement Best thesis statement Write my thesis Thesis acknowledgements How to write a summary essay of an article Where is the thesis in an essay Thesis essay example John nash dissertation
EugeneBoob | 01/07/16 Resume writing services fredericksburg va Best resume writing services 2013 Top 10 best resume writers Resume relevant coursework computer science Resume writing services cincinnati ohio Resume writing services nashua nh The best resume writing services Write resume Completed coursework on resume Resume writing services ottawa ontario Resume writing service milwaukee Resume writing service seattle Resume writing services in hyderabad Professional resume writing services seattle wa Resume writing service biz reviews Resume non degree coursework Resume writing service malaysia Resume writing services sunshine coast Resume writing services kitchener Resume writing services san diego ca Professional resume writing services milwaukee
Danielpi | 28/08/16 biography how to write a paradise lost by milton summary of the cover letter examples for resumes transfer essay diary of chinua achebe to write write conclusion of essay writing in the third for security games to in an essay the masque of the red death narrative of good thesis statement how great conclusion paragraph how to write citation what abstract can i use i in write up a quote how to hour theme how to write of red death summary words for essays the recycle paper for money luther king jr summary an apa reference page a
Juliusziff | 14/09/16
Strategic marketing problems southwest airlines case study Dar history essay, Dunkirk history coursework Heart of darkness ap essay questions Is it safe to buy essays online, Essay about my childhood Persuasive essay against cosmetic surgery A website that help student write good essays, Essays on the importance of respect Canadian essay contests 2011 Essays advanced guestbook 2.3, Essay a Full contact origami college essay Con abortion essays, 3 stages writing essay Bhartiya sanskriti essay in gujarati Dissertation proposal guidance, Resume writing services tucson az How to write custom calculation script in acrobat Prepared thesis, Narrative essay about love hurts Descriptive essay summer camp National sportsmanship day essays, Making money with affiliate programs for beginners Buy cheap essay Explain the two phases of writing a research essay, Essay about recycling should be mandatory Behavioral management essays Apa division 47 dissertation award, Copyright research papers education
Juliusziff | 20/09/16
Thesis on dream vacation - Case study outline social work, Persuasive essay paragraphs An essay on racism in america - What is a good thesis abstract, Argumentative essay on school safety School vs college essay - Best resume service, Best paper writing service essay English regents review leatherback turtles essay - Reflective essay about zoology, Latex dissertation style Bastiat selected essays political economy - Freire essay, Ezra pound literary essays 1954 Essay on against antidepressants - What are the moral values important in life, Fall of the roman empire essays Tok essay plan - Good call to action essay, Dissertation vita page Asus transformer book t100 customer reviews - Essay realism vs liberalism, Cause effect essay thesis Essays over a separate peace - Religion versus spirituality essays, Cornell west essays Case studies in special education law weishaar answers - Samsung essay contest 2012, Designer babies coursework
drmirnvz | 06/12/16
XRumerTest | 23/07/17
Hello. And Bye.

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

10 Burning Bing Ads Questions: What You Need to Know Now!

10 Burning Bing Ads Questions: What You Need to Know Now! ... to answer the top 10 Burning Bing Ads questions. You ... 10 Social Media ...
Read more

10 Burning Bing Ads Questions: What You Need to Know Now!

Share 10 Burning Bing Ads Questions: What You Need to Know Now! ... Sr. Evangelist John Gagnon to answer the top 10 Burning Bing Ads questions. You'll ...
Read more

burning to CD/dvd in windows 10 - Microsoft Community

... personalized content and ads. ... fine for burning a CD in Windows 10. ... photo dvd in windows 10 let me know. if you find software ...
Read more

Windows 10 & burning a music cd - Microsoft Community

Windows 10 & burning a music cd GI. ... Now I get this error message: ... Please do let us know if you need further assistance, ...
Read more


... but for now, we suggest you ... you will need an ISO burning or ... Support? section in the FAQ. You’ll need to provide the email address ...
Read more

Ashampoo® - Support

Please select the program with which you need help. Burning Software. Ashampoo® Burning Studio 15 ; ... Activate premium support now.
Read more

Microsoft personalized ad preferences

Microsoft also delivers search ads to Bing and ... Do you want personalized ads from other companies? Questions? If you have a ... If you have Windows 10:
Read more

Bing Translator

Instantly translate your text from one language to another with Bing Translator. ... Search this translation with Bing ... Male. Female . Thank you for ...
Read more

Bing - Search History

Your search history isn't available right now. ... Go to Bing homepage. ... You're about to delete your entire search history. Are you sure you want to ...
Read more