10 Branding Lessons

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Information about 10 Branding Lessons
Business & Mgmt

Published on March 3, 2009

Author: singhvivek6

Source: slideshare.net


From the book 'The 22 Immutable Laws of Branding'

10 Lessons in Branding

From the book “The 22 Immutable Laws of Brand ing” By Al Ries & Laura Ries

We are moving from ‘Selling’ (Push) to ‘Buying’ (Pull) The times are changing…

Brand ing is the only way to survive in this ‘Buyers age’ 1

Brand leader should promote the category. Not itself. 2 Same % market share of a larger pie is better!

PR (free publicity) builds your brand Advertising maintains it 3

Your brand should own a word in the minds of the prospect A word owned by no other brand 4

When you put the name everywhere… Your brand loses its power 5 Narrow your focus

Encourage competition Two brands create more noise than one alone can 6

Horizontal logo is friendlier to human eyes 9 : 4 7

Your logo color should stand out 8

Brand name matters more than Company name 9 Consumers buy brand s

A brand need not live for ever 10 Practice Euthanasia Let them die

Brand: noun; a proper noun that can be used in place of a common word “ ”

Created by www.allaboutpresentations.com Note: The logos belong to the respective companies. They have only been used to explain a point. They will be removed if the logo owners have any objection. Image credits: www.freerangestock.com , www.freedigitalphotos.net & www.addletters.com

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