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#1 Tesco & Retail market in Poland in 2005

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Information about #1 Tesco & Retail market in Poland in 2005

Published on March 7, 2008

Author: Intelace

Source: slideshare.net

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Tesco & Retail market in Poland in 2005
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Intelace RETAIL MARKET IN POLAND : TESCO - OVERVIEW by Marcin Mazurek Intelace Research October 2005

TESCO - THE SECOND LARGEST INVESTOR IN RETAIL IN POLAND IS DETERMINED TO STAY ON THE TOP Top foreign investors in the retail Recent announcements trade sector*, FDI in US$ millions „With no doubt Poland is for Tesco the most important Metro Group market in the Central and Eastern Europe ... largest 1 508 AG investments will be focused on this market.... up to now we Tesco Plc 1 300 have invested in Poland around PLN 5,5 billion, and we see opportunities for further investments here.... „ Carrefour 980 Kevin Grace – CEO Tesco 2005 Retail Trade in Poland -2005 Casino 801 Auchan S.A. 672 „Now Tesco plans development of medium- „We will consider every IKEA 600 sized or even smaller outlets option to defend our with sales space up to 1000 Jeronimo position and to increase 386 sqm.... In Poland there is a Martins Holding share on the retail room for 500 such outlets market ....” and that is what Tesco would Kingfisher 104 like to do in the next 8-10 Wojciech Sokół – spokesman Tesco, 2005 years...” NETTO A/S 100 Press, 2005 Royal Ahold 59 N.V. 2 * Investments up to 31 Dec. 2004, Fuel distributors excluded Source: PAIIZ, press Intelace Research

BOTH SALES REVENUE AND SALES AREA GROW QUICKLY, BUT THERE IS NO PROGRESS IN TERMS OF SALES EFFICIENCY CAGR* Group sales revenue** EUR million 47,1 1 019 959 772 548 395 148 1999 2000 2001 2002 2003 2004 Sales per sqm. Retail Trade in Poland -2005 `000 EUR 3,24 3,53 2,76 2,59 2,38 2,40 Group total sales space** 1999 2000 2001 2002 2003 2004 ‘000 sqm. 44,8 394 322 348 In 2002 Tesco acquired 122 155 from German Dohle 13 62 „HIT” hypermarkets with total sales space of 1999 2000 2001 2002 2003 2004 114,500 sqm ** Including Savia chain, share of Savia chain in sales revenue and sales space is 6% and 5% respectively 3 * Compound Annual Growth Rate Source: Handel, press, NBP Intelace Research

TESCO HAS CURRENTLY* ALMOST 100 DIFFERENT OUTLETS IN POLAND Current expansion focus Outlets Details 44 • Large stores with sales space of 5,000–16,000 sqm. • Located in major cities Hypermarkets • Present in sout-western part of the 7 country • Plans for major rollout - next to Retail Trade in Poland -2005 Large cities existing hypermarkets Petrol stations Tesco Network 7 • Present in mid-size cities • Average size 2,000-3,000 sqm • Currently priority format to develop Mini-hypermarket 31 • Regional chain of stores with sales area < 650 sqm. located in southern Poland • No expansion plans, likely to be Savia supermarket replaced by Tesco brand Mid-size • Regional chain of small stores towns 9 ~650 sqm. Present in southern Poland Julius Meinl • To be replaced by Tesco brand 4 * as of October 2005 total 98 Source: press, Tesco Intelace Research

FORMAT OVERVIEW: HYPERMARKETS • 44 Tesco hypermarkets Hypermarkets Mini-Hypermarkets Network • 7 Tesco mini-hypermarkets Distribution centre size* • Focus on south-western Poland •Two large central warehouses • Gdynia close to Warsaw • Gdańsk • Average hypermarket size • Szczecin Size and 8,400 sqm. • Olsztyn space •Typical mini-hypermarket size Retail Trade in Poland -2005 • Bydgoszcz 2,000 sqm. • Gorzów Wielkopolski • Hypermarkets: 40,000 – • Poznań • Warszawa Assort- 50,000 SKUs of which ~3,000 • Kalisz • Łuków ment private label brands • Łódź • Mini-hypermarkets 10,000 – • Lubin 12,000 SKUs • Jelenia • Wrocław • Kielce Góra • Częstochowa • Lublin • Opole • Legacy network structure after take- • Katowice • Mielec Issues to over of German HIT: • Kraków • Rzeszów consider - Overrepresentation: Kalisz, Gorzów - Under-representation: Warsaw - No presence: Radom, Białystok 5 * as of October 2005 Source: press, Tesco Intelace Research

FORMAT OVERVIEW: FUEL STATIONS • 7 stations across Poland Petrol stations Network • Typically located next to size* Hypermarket • Gdynia • Gdańsk • Advertised as chepaest station Price/Pro in the area (guaranteed in 3km • Szczecin • Olsztyn motion radius) Retail Trade in Poland -2005 • Bydgoszcz • Gorzów Wielkopolski • Poznań • Full offer: 95, 98, ON, LPG • Warszawa Assort- • Kalisz • Łuków ment • Łódź • Lubin • Jelenia Góra • Kielce • Wrocław • Częstochowa • Lublin • Network still very limited • Opole Issues • Plans to open multiple new • Katowice • Mielec outlets in 2005/2006 • Kraków • Rzeszów 6 * as of October 2005 Source: press, Tesco Intelace Research

FORMAT OVERVIEW: SUPERMARKETS • 31 stores under „Savia” brand Savia Major Market Network • 9 Major Market (acquired in 2005 size* from Julius Meinl) • Chains sourced from 6 • Gdynia warehouses • Gdańsk • Average supermarket size Size and 600-800 sqm. • Szczecin • Olsztyn space Retail Trade in Poland -2005 • Bydgoszcz • Gorzów Wielkopolski • Poznań • Savia ~10,000 SKUs • Warszawa Assort- • Major Market ~6,000 SKUs • Kalisz • Łuków ment • Łódź • Lubin • • Kielce • Wrocław • Częstochowa • Lublin • Savia stores likely to be converted to Jelenia • Opole Góra Issues Tesco brand in the medium-term • Katowice • Mielec perspective • Kraków • Rzeszów • Newly acquired stores need to be quickly adapted an re-branded 7 * as of October 2005 Source: press, Tesco Intelace Research

THE END Retail Trade in Poland -2005 . THE END . 8 Intelace Research

On this report On Intelace Research This report has been prepared using publicly Intelace Research is an independent and privately available sources including: press publications, owned research firm based in the heart of Eastern industry magazines, directories, financial Europe in Warsaw / Poland. databases, expert opinions and a part of „2005 shopper research” performed by Intelace Our company is specializing in value-added Research. research services and tailored business intelligence solutions. It has been made independently of any company mentioned in it or of any other third Through our customized research services we Retail Trade in Poland -2005 party. Views presented in this report reflect help our clients to better understand their solely independent and unbiased opinion of consumers, competitors and overall market Intelace Research and the author. dynamics. All due care has been taken in the production of The lead researcher and founder of Intelace this report, however Intelace Research does not Research is Marcin Mazurek. accept any responsibility or liability for any omissions or inaccuracies of the information Our contact details: contained in this publication. Intelace Research - Marcin Mazurek Stryjenskich 13c/78, 02-791 Warszawa , POLAND Tel. +48 50 251 21 78, Fax. +48 22 408 66 20 mail: info@intelace.com , url: www.intelace.com 9 Intelace Intelace Research

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