1 Influencing Strategic Thinking

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Information about 1 Influencing Strategic Thinking
Business & Mgmt

Published on March 9, 2009

Author: designerDATA

Source: slideshare.net

Description

Illustrating three horizons for developing publishing products to create new media by aligning business and IT strategy.

Online Travel Guide: The market leader in digital travel guide content delivery

Competitive Advantage To lead the market you must either provide innovative product differentiation or be a lowest cost producer. Most of publishing industry’s energy is spent on cost reduction. Here is an opportunity to lead through product differentiation. Online Travel Guide & e-Novels Tipping the Scales of Competition by: Creating new markets to distribute digital content locked in books Using the novelty factor to increase next generation readership Realising personal publishing through direct Print-on-Demand linkages Reducing retailer power and influence by building direct channels Eliminating the risk of over production, returns and wastage A company creates value for a buyer that justifies a premium price or preference at a equal prices by either lowering buyer cost or raising buyer performance. Michael Porter What is not different is not strategic

To lead the market you must either provide innovative product differentiation or be a lowest cost producer. Most of publishing industry’s energy is spent on cost reduction. Here is an opportunity to lead through product differentiation.

Online Travel Guide & e-Novels Tipping the Scales of Competition by:

Creating new markets to distribute digital content locked in books

Using the novelty factor to increase next generation readership

Realising personal publishing through direct Print-on-Demand linkages

Reducing retailer power and influence by building direct channels

Eliminating the risk of over production, returns and wastage

A company creates value for a buyer that justifies a premium price or preference at a equal prices by either lowering buyer cost or raising buyer performance.

Michael Porter

What is not different is not strategic

FOCUS OF SERVICE INFRASTRUCTURE Horizon 1 Horizon 2 Key Products / Services Horizon 3 Geographical Focus UK Worldwide Revenue / Growth Core 0-6 months Growth 6-24 months New > 2 years Managerial Focus Substantial returns, declining growth ‘ Cash cow’ to fund future investments Reprints & Tie Ins New Editions New Product Packs (combinations) New Markets Retailers Book Clubs Industry Supplements Reducing cost & guarding profitability Defending market share UK Worldwide Increasingly important source of new revenue New Product Category New Book Titles Digital Publishing (pdf, HTML books) Custom Publishing (volume) Industry Promotion (e.g. Kellogg, Disney, etc) Textbook & Case Studies Building market share & revenues Direct channels Market segmentation Increasing capital productivity UK Worldwide Low negative revenue with rapid growth potential Digital Publishing (e-paper) Content Publishing, e.g. Travel Industry Content Publish by interest; sights, pubs Personal Books Online Storytelling Print on Demand Assessing H3 business model Risks assessment Building alliances Content pricing models Component content mgmt Influencing technology direction Marketing Resource Management Direct Marketing Horizon 3 Product Platform Content Management Text to Speech Technology e-Paper Books Billing FOCUS OF SERVICE INFRASTRUCTURE

Reprints & Tie Ins

New Editions

New Product Packs (combinations)

New Markets

Retailers

Book Clubs

Industry

Supplements

New Product Category

New Book Titles

Digital Publishing (pdf, HTML books)

Custom Publishing (volume)

Industry Promotion (e.g. Kellogg, Disney, etc)

Textbook & Case Studies

Building market share & revenues

Direct channels

Market segmentation

Increasing capital productivity

Digital Publishing (e-paper)

Content Publishing, e.g.

Travel Industry Content

Publish by interest; sights, pubs

Personal Books

Online Storytelling

Print on Demand

Horizon 3 Product Platform

Content Management

Text to Speech Technology

e-Paper Books

Billing

Competitive Forces Travel Guide Competitors AA Berlitz Bradt DK Travel Fodor’s Lonely Planet’s Rough Guides Suppliers New world labour arbitrage Buyers Book Stores (M&A) Supermarkets (leading titles) Amazon.com But not travel or rent-a-car agencies Substitutes Travel agent websites Travel Channel Travel magazines Newspaper supplements Citysearch, budgog, walkabout, etc Google.com Frommers.com New Entrants Wiki Travel http://wikitravel.org/en/Main_Page Yahoo Travel

Online Travel Guide

Component Considerations What content to cover, e.g. image, text, audio, video, etc? Specification of the ideal re-useable content component. Change from authoring publications to authoring content (format and presentation is last) Search versus classification taxonomy. What is the lifecycle of the content to be stored? xml, DocBook, pdf, Unicode, XSLFO and other Standards. Configuration of workflows and approval processes. Configuration of templates, style sheets, DTD, xml schema, etc.

What content to cover, e.g. image, text, audio, video, etc?

Specification of the ideal re-useable content component.

Change from authoring publications to authoring content (format and presentation is last)

Search versus classification taxonomy.

What is the lifecycle of the content to be stored?

xml, DocBook, pdf, Unicode, XSLFO and other Standards.

Configuration of workflows and approval processes.

Configuration of templates, style sheets, DTD, xml schema, etc.

Multi-Book Format e-Novels

Contact Technology architecture & solutions are justified at a strategic and financial level by preparing a business case. See Business Analysis: A Guide to Aligning IT & Business Strategy The Data Administration News Letter- TDAN

Technology architecture & solutions are justified at a strategic and financial level by preparing a business case.

See Business Analysis: A Guide to Aligning IT & Business Strategy The Data Administration News Letter- TDAN

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