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0F_1400_I_Hannibalsson

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Business-Finance

Published on January 7, 2009

Author: aSGuest9500

Source: authorstream.com

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Does size matter - Marketing strategies Higher education in a small countryA NUS, NUAS, IMHE conference in cooperation with the University of Iceland, June 4-7, 2008 : Does size matter - Marketing strategies Higher education in a small countryA NUS, NUAS, IMHE conference in cooperation with the University of Iceland, June 4-7, 2008 Dr. Ingjaldur Hannibalsson, Professor, Faculty of Economics and Business Administration, University of Iceland An overview : 6. júní 2008 Does size matter? 2 An overview Iceland’s system of higher education Marketing strategy International competitiveness of a nation What is a good University? Shanghai Jiao Tong University’s and Times Higher Education – QS’ World University ranking of universities Rankings of small universities The University of Iceland and Iceland : 6. júní 2008 Does size matter? 3 The University of Iceland and Iceland The University of Iceland is a state university, founded in 1911 The University of Iceland is a leader among Icelandic universities The University of Iceland offers opportunities for study and research in almost 400 degree programs At the beginning of the 20th. century Iceland was one of Europe’s poorest countries. In 2007 Iceland’s GNP per capita was 37.862 USD (ppp) The University of Iceland : The University of Iceland 1911-1970 An institution educating professionals, (doctors, lawyers, ministers, teachers) 1970-1995 A large number of undergraduate programs started 1995-2005 A large number of master level programs started 2006- An emphasis on doctoral programs 6. júní 2008 Does size matter? 4 Limitations of the University of Iceland : 6. júní 2008 Does size matter? 5 Limitations of the University of Iceland The University of Iceland is state funded and is only allowed to charge students a registration fee. It is not allowed to charge a tuition fee like many of the world’s most prestigious universities. Traditionally the University of Iceland has accepted all applicants with a high school diploma and given them the chance of studying at a university. Only in the departments of odontology and nursing has there been a limited number of study places and students wanting to study medicine have had to take an entrance examination as the number of study places in medicin has been limited. Iceland’s system of higher education : Iceland’s system of higher education 6. júní 2008 Does size matter? 6 The marketing strategy 1911-2006 : The marketing strategy 1911-2006 1911-2000 NO STRATEGY, (Very little competition, accept all applicants) 2000-2006 Emphasis on master programs, (Increased competition, number of students increasing, “private” universities start advertizing) 6. júní 2008 Does size matter? 7 The marketing strategy 2006- : The marketing strategy 2006- A new strategy with a vision (top 100) Emphasis on master and doctoral programs Grants for outstanding students at all levels Improved quality in all areas An improved organization More emphasis on marketing and public relations Improved facilities, a Science Park 6. júní 2008 Does size matter? 8 The stragegy of the Faculty of Economics and Business Administration : The stragegy of the Faculty of Economics and Business Administration A marketing manager Emphasis on continuing education MBA BS in business at night Evening programs in service management, marketing management and management of change Short courses for managers 6. júní 2008 Does size matter? 9 Slide 10: 6. júní 2008 Does size matter? 10 Slide 11: Vígsla 1. Desember 2007 Slide 17: 6. júní 2008 Does size matter? 17 Tillaga að deiliskipulagi háskólalóðar vestan Suðurgötu27. maí 2004 Teiknistofa arkitekta Gylfi Guðjónsson og félagar ehf : Tillaga að deiliskipulagi háskólalóðar vestan Suðurgötu27. maí 2004 Teiknistofa arkitekta Gylfi Guðjónsson og félagar ehf Economy of scale in HE : Economy of scale in HE Ideal class size 30-60 It is possible to provide the same standard of service in larger classes (>300) but the cost is the same High quality distant learning is more expensive than high quality local learning In research economy of scale exists 6. júní 2008 Does size matter? 20 Obligations of universities : Obligations of universities National – regional – local Contributing to the prosperity of society Global – international Contributing to the scientific community 6. júní 2008 Does size matter? 21 International competitiveness of a nation : 6. júní 2008 Does size matter? 22 International competitiveness of a nation The 2007 IMD report on international competitiveness shows the U.S. on top with Singapore, Hong Kong and Luxembourg lagging slightly behind In 2007 Iceland ranked 7 while ranking 4 in 2006 International competitiveness of a nation : 6. júní 2008 Does size matter? 23 International competitiveness of a nation According to Michael Porter Iceland ranked 13th. On the Business Competitiveness Index in 2006 Telephone/fax infrastructure quality and quality of electricity supply were in first place. The quality of public schools ranked fifth among 121 countries The quality of management schools ranked 11 The financial market sophistication ranked 14 Access to the local equity market ranked 15 International competitiveness of a nation : 6. júní 2008 Does size matter? 24 International competitiveness of a nation Iceland’s overall doing business rank of 12 out of 175 countries Iceland tops the Scandinavian countries as well as the United States for the effectiveness of public spending Iceland ranks 1 for it’s low cost of corruption Iceland ranks 5 for the efficacy of corporate boards Iceland ranks 6 for the decentralization of economic policymaking Iceland ranks 9 of intellectual property protection Iceland ranks 10 when it comes to favoritism in decisions of government officials International competitiveness of a nation : 6. júní 2008 Does size matter? 25 International competitiveness of a nation Iceland has one of the highest life expectancy at birth, 79 years for males and 83 years for females. Infant mortality is 2 infants per 1000 life births compared to 3 in Japan and 7 in the United States During the 20th century graduates from the University of Iceland have developed a sound educational system, an excellent health care system, a fair justice system, a good business environment and generally a progressive society that is the envy of most other countries of the world. What is a good university? : 6. júní 2008 Does size matter? 26 What is a good university? The one that admits only a very low percentage of applicants which are so qualified that they will graduate no matter what education they receive The one that accepts every applicant, gets them through the educational programs and provides society with candidates who become useful citizens building up a nation Shanghai Jiao Tong University’s ranking of universities : 6. júní 2008 Does size matter? 27 Shanghai Jiao Tong University’s ranking of universities Alumni and staff winning Nobel Prizes and Fields Medals (10%/20%) Highly cited researchers (20%) Articles published in Nature and Science (20%) Articles indexed in major citation indices (20%) Per capita academic performance of an institution (10%). Times Higher Education – QS’ World University Rankings : Times Higher Education – QS’ World University Rankings Peer review, 40 % Citations per faculty, 20% Employer review, 10% % of international faculty, 5% % of international students, 5% Staff/student ratio, 20% 6. júní 2008 Does size matter? 28 Times ranking vs. Shanghai ranking (correlation 0,55) : Times ranking vs. Shanghai ranking (correlation 0,55) 6. júní 2008 Does size matter? 29 What is a good university? : What is a good university? It depends on what is measured 6. júní 2008 Does size matter? 30 Size vs. Shanghai ranking, correlation -0,15 : Size vs. Shanghai ranking, correlation -0,15 6. júní 2008 Does size matter? 31 Size vs. Times ranking, correlation +0,15 : Size vs. Times ranking, correlation +0,15 6. júní 2008 Does size matter? 32 The rankings of small universities : The rankings of small universities 6. júní 2008 Does size matter? 33 Small Universities can rank high, how? : Small Universities can rank high, how? Select students, only admit a low % of applicants Be active in research Hire international faculty Admit international students Work closely with future employers of graduates 6. júní 2008 Does size matter? 34 What to do? : What to do? The University of Iceland has to continue to be a comprehensive university in order to serve Icelandic society The University of Iceland has to specialize in a few narrow areas in order to comtribute to the scientific community 6. júní 2008 Does size matter? 35 Slide 36: 6. júní 2008 Does size matter? 36 Thank you

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