0859144 lululemon

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Information about 0859144 lululemon

Published on October 14, 2008

Author: adamv2

Source: slideshare.net

Description

My presentation will be about lululemon athletica and how it succeeds in being a brand with quality athletic apparel that promotes healthy, positive living. I will focus on the company’s manifesto, their main focus, and the culture they have created.

Lululemon Behind the Brand www.photobucket.com

Overview - The lululemon symbol - - What is lululemon? - - Luon fabric - - The lululemon mantra - - lululemon’s manifesto - Meaning of the manifesto - - Where to buy lululemon -

- The lululemon symbol -

- What is lululemon? -

- Luon fabric -

- The lululemon mantra -

- lululemon’s manifesto -

Meaning of the manifesto -

- Where to buy lululemon -

www.lululemon.com

What is lululemon ? lululemon is an athletic apparel store that specializes in comfortable, quality clothing, specifically designed for an active lifestyle. They’ve developed a cult-like following among athletes with their educated sales representatives, enlightening manifesto, and their positive outlook on life. www.waylandwellness.com

lululemon is an athletic apparel store that specializes in comfortable, quality clothing, specifically designed for an active lifestyle. They’ve developed a cult-like following among athletes with their educated sales representatives, enlightening manifesto, and their positive outlook on life.

Luon lululemon’s signature fabric Made up of 86% nylon and 14% Lycra, lululemon’s signature fabric is sweat-wicking, pre-shrunk, and comfortable – perfect for every kind of workout. www.getoutdoors.com

Made up of 86% nylon and 14% Lycra, lululemon’s signature fabric is sweat-wicking, pre-shrunk, and comfortable – perfect for every kind of workout.

The lululemon Mantra Lululemon’s mission is to “provide components for people to live a longer, healthier and more fun life.” Their vision of the company is to “elevate the world from mediocrity to a place of greatness.” www.photobucket.com

www.lululemon.com

Meaning of the Manifesto The company’s manifesto, imprinted on all of their shopping bags, is probably the most well-known association with lululemon. With quotes such as “That which matters the most, should never give way to which matters the least” and “Your outlook on life is a direct reflection of how much you like yourself”, create positive conversation amongst lululemon fans and also those unbeknownst to the brand. The lululemon manifesto is a pro-life, pro-health, and pro-happiness statement that is a true reflection of what the company strives to be. www.photobucket.com

Where to buy lululemon lululemon is quickly expanding all across the globe. Currently, they have 7 stores in Australia, 43 in Canada, 1 in China, and 69 in the United States. There are also many new stores set to open in the following year, yet again adding to their ever-growing empire.

lululemon is quickly expanding all across the globe. Currently, they have 7 stores in Australia, 43 in Canada, 1 in China, and 69 in the United States. There are also many new stores set to open in the following year, yet again adding to their ever-growing empire.

References www.lululemon.com www.google.ca/images www.photobucket.com www.lululemon.com

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