07 fordjob1

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Published on April 17, 2008

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Red, White and Sold:  Red, White and Sold 2007 MY Vehicle Ordering FORDSTAR Broadcast Red, White and Sold:  Red, White and Sold Today’s Broadcast:  Today’s Broadcast Channel 11 – Host 11 Help Desk 1-800-790-4357 Job #1 Dates:  Job #1 Dates Benefits of Proper Initial Orders:  Benefits of Proper Initial Orders Reduce likelihood of aged inventory Higher customer satisfaction Higher gross Lower floor plan costs Reduce need for dealer trades Faster inventory turn rates Today’s Meeting:  Today’s Meeting Review new packages, series, order rates Recommend national order rates Note: regional rates may vary! Provide introductory pricing Will not review residual values Explorer Overview Glenn Burke:  Explorer Overview Glenn Burke Explorer:  Explorer Job #1 Date: July 31 Explorer Key Items:  Explorer Key Items Simplified line-up; XLS is eliminated XLT appearance improvements More standard equipment on Limited Door pull repositioned in front row Audio input jack standard on all audio systems Strong value story to improve Explorer’s competitive position Explorer XLT Base Vehicle Improvements:  Explorer XLT Base Vehicle Improvements Standard color key door handles Standard frame hider (when running boards or step bars not ordered) Side cladding eliminated Explorer XLT Appearance Package:  Explorer XLT Appearance Package “New for 2007” features include: Painted monochromatic front / rear fascias & wheel lips Black running boards 17” wheels & tires Unique film on door bezels Package Price is $695 MSRP Explorer XLT Comfort Package:  Explorer XLT Comfort Package “New for 2007” features include: 6-way power driver seat Security approach lamps Illuminated visors Overhead console Rear dome / map light Leather-wrapped steering wheel Package price is $295 MSRP Explorer More Standard Equipment on Limited:  Explorer More Standard Equipment on Limited New standard features include: Manual 3rd row Auxiliary rear A/C Reverse sensing 18” aluminum wheels Safety canopy Explorer New Door Pull Cup Position :  Explorer New Door Pull Cup Position Pull cup placed in more traditional position in door arm rest (front row) Explorer Model Lineup and Pricing Review:  Explorer Model Lineup and Pricing Review XLT 4X2 V6 $28,870 Eddie Bauer 4X2 V6 $30,845 Limited 4X4 V6 $33,160 2006 2007 XLT 4X2 V6 $25,995 Eddie Bauer 4X2 V6 $28,995 Limited 4X4 V6 $32,335 - $2,875 - $1,850 - $825 C&I plans will ensure right payment walks between ’06 and ’07 models Explorer Model Lineup and Pricing Review:  Explorer Model Lineup and Pricing Review 2007 XLT with Appearance & Comfort Package $26,985 Eddie Bauer 4X2 V6 $28,995 Explorer Model Lineup and Pricing Review:  Explorer Model Lineup and Pricing Review Limited Eddie Bauer 2006 2007 Limited Eddie Bauer +$1,025 +$2,315 +$3,340 Manual 3rd row Auxiliary rear A/C Reverse sensing 18” aluminum wheels Represents approx. $1,800 value Explorer Ordering Factors:  Explorer Ordering Factors XLT Appearance Package ($695) and Comfort Group ($295) aggressively priced Recommended order rate is 75% for both packages Eddie Bauer Luxury Package Price reduced $250 Power running boards, heated windshield, and Ironman Package are new options Slide19:  Explorer Recommended Ordering Mix XLT – 50% Eddie Bauer – 40% Limited – 10% Slide20:  Explorer Recommended Ordering Mix XLT Appearance Package – 75% XLT Comfort Group – 75% EB Luxury Package – 45% Slide21:  4X2 / 4X4 – market dependent Eddie Bauer (non-luxury package) Explorer Lease Regions – Recommended Vehicle Explorer Summing It Up:  Explorer Summing It Up Simplified lineup – XLS is eliminated XLT appearance improvements More standard equipment on Limited Door pull repositioned in front row Strong value story F-150 Todd Lenz:  F-150 Todd Lenz F-150:  F-150 Job #1 Date: July 17 (Norfolk Assembly) F-150 Key Items:  F-150 Key Items New FX2 Sport Harley-Davidson Super Crew Freshened XLT and Lariat Chrome Packages New features and content Strong value story; improves F-150’s competitive position F-150 Content Updates:  F-150 Content Updates New FX2 Sport Package F-150 Content Updates:  F-150 Content Updates New Harley-Davidson Super Crew Freshened Chrome Packages Chrome H-bar grille on XLT (late availability) Chrome billet grille on Lariat Navigation system (DVD-based) F-150 Product Enhancements:  All new cloth seat fabrics (XL, STX, XLT, and FX4) F-150 Product Enhancements Six new colors F-150 Product Enhancements:  F-150 Product Enhancements Seat improvement actions Enhanced side bolsters across the board Plush padding on leather seats XLT chrome grille surround Auxiliary audio input jack included with all radios except AM / FM Tire pressure monitoring system (Standard except heavy duty payload) F-150 Product Enhancements:  F-150 Product Enhancements King Ranch enhancements Body color mirror skull caps and door handles FX4 luxury package Body color H-bar grille and door handles Clear headlamps with medium platinum bezels Power fold mirrors available on Lariat and FX4 F-150 Product Enhancements:  F-150 Product Enhancements Deluxe mirror package now includes self-dimming function for driver’s side Two-tone paint available at free demand with major capacity improvement Slide32:  XL – 16% STX – 8% XLT – 35% (including 6 points for FX2 Sport) FX4 off-road – 15% Lariat – 26% F-150 Recommended Ordering Mix Slide33:  20” wheels – 50% of FX4 and Lariat Two-tone paint – opportunity on XLT Navigation – 10% SIRIUS – 40% F-150 Recommended Ordering Mix F-150 Ordering Factors:  F-150 Ordering Factors All 5.4L engines to be FFV except in 5 Green States or with Harley-Davidson, Heavy Duty Pkg., and Flareside DVD Prep. Package and dual media radio have been discontinued Late availability on some packages: Snow Plow Prep. Package 5.4L engine in Green States (Super Crew only) XLT Chrome Package FX4 Luxury Package Heavy Duty Package F-150 Lease Regions – Recommended Vehicle:  F-150 Lease Regions – Recommended Vehicle XLT Super Crew Cab 4.6L Drive type (4X2 or 4X4) region dependent F-150 Summing It Up:  F-150 Summing It Up New FX2 Sport is big news First Harley-Davidson Super Crew in this generation of F-150 Freshened XLT and Lariat chrome packages New features and content provide plenty to talk about in 2007MY Strong value story Fusion Overview: Kate Pearce:  Fusion Overview: Kate Pearce Fusion:  Fusion Job #1 Date: July 31 Fusion Key Items:  Fusion Key Items Job #1 – July 31, 2006 Enhanced Value Story Improved equipment levels Minimal pricing change Improved safety content Improves customer consideration based on top purchase reasons Fusion ‘07MY Key Product Changes :  Fusion ‘07MY Key Product Changes Standardize Safety & Security Package on all series Side airbags & curtains, perimeter alarm Standardize SE Sport Group 16” aluminum wheel and CDX6 MP3 Standardize SEL Premium Package Auto headlamps, heated / puddle lamp mirrors, electrochromic mirror & compass Fusion ‘07MY Key Product Changes:  Fusion ‘07MY Key Product Changes Job 2 includes the following standard features Audio input jack Mast antenna Fold flat front seat (SE, SEL) Job 2 includes the following optional features All wheel drive DVD-based navigation Satellite radio Rear spoiler I-4 Appearance Package Fusion 2007MY Realignment:  Fusion 2007MY Realignment Improved package value Increase S base price by $100 Increase SE & SEL base price by $200 Maintain advertisable price point – under $18k Fusion Model Lineup and Pricing Review:  Fusion Model Lineup and Pricing Review 2006 2007 Safety & Security Safety & Security SE Sport Group Safety & Security SEL Premium Pkg. Fusion Recommended Ordering Mix:  Fusion Recommended Ordering Mix Fusion Lease Regions – Recommended Vehicle:  Fusion Lease Regions – Recommended Vehicle I-4 SE Automatic Fusion Summing It Up:  Fusion Summing It Up Mustang Overview: Jim Owens:  Mustang Overview: Jim Owens Mustang:  Mustang Job #1 Date: June 5 Mustang Key Items:  Mustang Key Items Job #1 – June 5 Pricing available by last week of May Brochure publishing late June www.fordvehicles.com updates coming in July Mustang New Exterior Colors :  Mustang New Exterior Colors Alloy Clearcoat Metallic Grabber Orange Clearcoat Mustang New V6 & GT Interior Options :  Mustang New V6 & GT Interior Options Interior Sport appearance package w/color accent (18M) Optional on V6 and GT arrays Includes Leather-wrapped steering wheel with satin aluminum spokes Satin aluminum-plated shift lever with automatic transmission or bright shift knob with manual transmission Aluminum pedal covers Black interior components providing contrast with Graphite or Parchment interiors MSRP ~ $225 Mustang:  Mustang Mustang New V6 & GT Interior Options :  Mustang New V6 & GT Interior Options Premier trim with color accent package (68B) availability Optional on V6 and GT arrays Includes Supple to the touch, wrapped and stitched instrument panel brow, console lid, upgraded door arm rests Satin aluminum-plated shift lever with automatic transmission or bright shift knob with manual transmission Aluminum pedal covers Dark Charcoal interior environment with Dark Charcoal carpet Mustang New V6 & GT Interior Options :  Mustang New V6 & GT Interior Options Premier trim with color accent package (68B) availability Expanded color choices from 06 MY Red Interior Accent Package to also include Chamois, Dove (Grey), Parchment (Tan) Featuring sport bucket leather front and rear seating surfaces with matching color front door trim inserts and floor mats providing interior color contrast Requires IUP and leather seats (K) MSRP ~ $395 Mustang:  Mustang Premier Interior Trim – Chamois Mustang:  Mustang IUP – Woven Charcoal Mustang:  Mustang Aluminum Pedals on Interior Trim & Premier Trim Mustang New V6 & GT Audio Offerings :  Mustang New V6 & GT Audio Offerings Audio enhancements Optional SIRIUS™ Satellite Radio (50S) Standard auxiliary audio input Mustang V6 Changes :  Mustang V6 Changes Available 17" wheels (64D) as a free-standing option MSRP ~ $300 Decouple ABS & traction control from Pony Package, new spoiler MSRP ~ $750 Mustang New V6 Exterior – Optional Spoiler :  Mustang New V6 Exterior – Optional Spoiler Pony Package & Exterior Sport Appearance Package 2007 Spoiler Mustang GT Changes :  Mustang GT Changes GT Appearance Package Hood scoop (non-functional) Pony emblem engine cover Bright rolled exhaust tips MSRP ~ $295 Mustang:  California Special with GT Appearance Package Mustang Mustang 2007 California Special with GT Appearance Package:  Mustang 2007 California Special with GT Appearance Package Package Dove or Parchment interior environments Black leather seats with unique Cal Special contrasting Dove or Parchment leather inserts California Special badged floor mats Coupe or convertible Available in red, white, blue or black exterior Interior Upgrade Package required Premium array only Design 18” polished (64W) “Bullitt style” wheels Unique front fascia including: Larger air intake “Chin” spoiler 1.5” lower than GT Unique rear fascia including: Race car “diffuser” Reduced tuck-in Side scoops Unique tape stripe Rolled bright exhaust tips Production & Financial Details Job 1 Date June 5 07/08 MY Program 1st MY capacity 8,750 units MSRP approximately $1900 Mustang Coupe Model Lineup and Pricing Review:  Mustang Coupe Model Lineup and Pricing Review 2006 2007 Mustang Convertible Model Lineup and Pricing Review:  Mustang Convertible Model Lineup and Pricing Review 2006 2007 Mustang National Order Mix:  Mustang National Order Mix Mustang V6 Model Lineup and Pricing Review:  Mustang V6 Model Lineup and Pricing Review Performance Package (20A) – 35% $955 discount Mustang V6 Model Lineup and Pricing Review:  Mustang V6 Model Lineup and Pricing Review Leather Package (20B) – 20% $875 discount Mustang V6 Model Lineup and Pricing Review:  Mustang V6 Model Lineup and Pricing Review Appearance Package (20C) – 25% $955 discount Mustang V6 Model Lineup and Pricing Review:  Mustang V6 Model Lineup and Pricing Review Safety Package (20D) – 20% $855 discount Mustang Lease Regions – Recommended Vehicle:  Mustang Lease Regions – Recommended Vehicle V6 Coupe Premium Interior upgrade packages Discounted V6 Packages (20A-D) Mustang Summing It Up:  Mustang Summing It Up Pricing available by last week of May Brochure publishing late June www.fordvehicles.com updates coming in July Shelby GT 500 Overview: John Alguire:  Shelby GT 500 Overview: John Alguire Shelby GT 500:  Shelby GT 500 Job #1 Date: June 5 Shelby GT 500 Key Items:  Shelby GT 500 Key Items Job #1 – June 5; OK-to-ship end-June Final allocation calculated by end-May Pricing available by last week of May Hero Card (with Colors) shipped in June Product website: www.svt.ford.com/GT500 (updates coming by June) Shelby GT 500 Heritage:  Shelby GT 500 Heritage In 1967, Carroll Shelby continued his part to fuel the muscle car wars by introducing the Shelby GT 500 Mustang using the big block 428ci engine. The GT 500 went on to be built until 1970, setting the standard for performance and design. Forty years later…. Shelby GT 500 40th Anniversary:  Shelby GT 500 40th Anniversary …the 2007 Ford Shelby GT 500 is launched. The Most Powerful Factory-Built Mustang Ever 5.4L Supercharged V8 w / 6-speed 500 horsepower / 480 lbs-ft of torque Shelby GT 500 Differences vs. Mustang GT:  Shelby GT 500 Differences vs. Mustang GT Vintage GT 500-inspired hood with heat extractors, grille, front fascia with splitter and foglamps, and unique rear fascia and spoiler Eleven color combinations for body and stripes LeMans “Over the Top” striping (coupe only) and “GT 500” side stripes SVT-tuned suspension and upgraded race-inspired solid rear axle Unique badging including: “Snake” gas cap and grille badge, “Shelby” decklid 18” x 9.5” aluminum wheels with 255/45 front and 285/40 rear tires 14” vented front brakes with Brembo 4-piston calipers Convertible top made from premium cloth Exterior Shelby GT 500 Differences vs. Mustang GT:  Unique Interior Trim Available with red inserts on seats and door panels Embossed cobra “Snake” figure on seatback, and enhanced bolster support Unique bright sill plates Red stitching on steering wheel and shifter boot Light-toned gauge faces, speedometer and tachometer locations are switched Stitched steering wheel with thumb pads, leather emergency brake handle Shelby GT 500 Differences vs. Mustang GT Premium Interior Trim Package Aluminum pedal covers Wrapped and stitched instrument panel brow and center console Electrochromic (self-dimming) rearview mirror Upgraded door armrests Shelby GT 500 Final Considerations:  Shelby GT 500 Final Considerations Please keep in mind… No Brokering Selling to a non-retail customer is not permitted Customer Relations Keep customer relationships positive by avoiding significant MSRP markups Shaker 1000 Stereo A very high-output stereo system, but be aware the subwoofers take up significant trunk space… a golf bag will not fit This optional stereo is constrained to 33% availability on Convertible Slide81:  Re-Broadcast Slide82:  Re-Broadcast Video On-demand:  Video On-demand Ford Dealer Television Web Site Click on “Complete On-Demand Broadcast Menu” Click on “2007 Model Year – Vehicle Ordering” eSourcebook:  eSourcebook Complete model year information available for Mustang and Shelby GT 500 Fusion, Explorer and F-150 will be available one month prior to Job 1 To interact with us, log onto: Host 11:  To interact with us, log onto: Host 11 1-313-621-4290 Or Call: Red, White and Sold:  Red, White and Sold 2007 MY Vehicle Ordering FORDSTAR Broadcast

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