Published on September 16, 2014
Brand Identity Worksheet *Brand Name: Nike *Product Range: Sport *What service or product does your business offer? / Description of the product: *Slogan: “Just Do It” *User Profile: Who is going to use it? Who is going to buy it? Why? *Differentiation: Why should we buy your brand instead of others? What do your competitors do? *Brand Personality: What do you want to transmit? *Identity Colors: Why those colors? Do they empathize to your brand identity? *Typography: Does it empathize to your brand identity? Describe it visually *Packaging: Does it empathize to your brand identity? Make a description of the materials you’ve used *Is there something else you want to say about your brand?