04 unit1 task1a brandworksheet3º

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Information about 04 unit1 task1a brandworksheet3º

Published on September 16, 2014

Author: ArtsTeacher

Source: slideshare.net


04 Unit1Task1ABrandWorksheet3º

Brand Identity Worksheet  *Brand Name: Nike  *Product Range: Sport  *What service or product does your business offer? / Description of the product:  *Slogan: “Just Do It”  *User Profile: Who is going to use it? Who is going to buy it? Why?  *Differentiation: Why should we buy your brand instead of others? What do your competitors do?  *Brand Personality: What do you want to transmit?  *Identity Colors: Why those colors? Do they empathize to your brand identity?  *Typography: Does it empathize to your brand identity? Describe it visually  *Packaging: Does it empathize to your brand identity? Make a description of the materials you’ve used  *Is there something else you want to say about your brand?

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