Published on March 4, 2009
MAPPING PEOPLE For secure business employment and sales business,
A BRAVE NEW WORLD • MTV‐NINTENDO‐PLAYSTATION‐ FACEBOOK disorder syndrome • Fl ibl thi Flexible ethics • Increased mobility • 3 year syndrome d • Globalization –Competition‐ Environmental conscience Environmental conscience • Evolving Technologies
SOCIAL NETWORKS; INTERNET & CORPORATE PR Blogs
TARGETS, METHODS AND PLAYERS PAST PRESENT FUTURE Data Information Intelligence g Patents Plans Ideas News Price lists Key target ( ) y g (s) Intentions Market research Customer li t Ct lists Inventions Products Market messages Data & Text mining Text retrieval 6 degrees Secondary Research Secondary Research Primary research y Method (s) Information synthesis Information synthesis Information synthesis Secondary Research & some Human Eliciting primary Content Aggregators gg g Big 3 consultancies g Players Commercial Intelligence Player Research consultancies Analytical houses Governmental Intelligence playe ”Omvärldsbevakare” Broker firms Criminals Business Intelligence ”Omvärldsanalytiker” Competitors Webagents Competitive Intelligence p g Low/Medium/Low Value/Cost/Risk Medium/High/Low High/Low-Medium/High
90 % OF WHAT IS NEEDED IS IN THE OPEN Human Nature Industrial Open (social engineering) espionage – Commercial databases – Recruiting – Internet – Social BragInt High – AskInt – 3rd party grey (consultancies) – 3rd party white py (consultancies) – Elicitation at – Theft trade shows, – Hacking – Public records um symposia act – Intrusion – Public archives Target C T t Company Mediu Impa – Disinformation – Placing – Patent office as a catalyst employees – Market surveys – Discussion groups –T l h Telephone puzzlel – Yellow pages – Log files – Library Low – TrashInt – Promotional Active monitoring material Low Medium High Risk of exposure
Who could be interested to find out more? Who could be interested to find out more? Investment Organized Current & Individuals & banks & Consultants & “Activists” Activists crime & eco crime & eco‐ Former Former Investors Industry Competitors terrorists Employees Research Industrial Human Nature Open espionage (social engineering) – Commercial databases – Recruiting – Internet High Active monitoring – Social BragInt – AskInt H – 3rd party grey (consultancies) – 3rd party white (consultancies) – Theft – Elicitation at trade shows, symposia Medium – Public records – Hacking – Disinformation as a catalyst mpact – Public archives – Intrusion – Discussion groups M Im – Patent office – Placing employees – Telephone puzzle – Market surveys – Log files – TrashInt – Yellow pages Low – Library – TrashInt – Promotional material Active monitoring Low Medium High Risk of exposure
Distributed Collection & Using technology to map the billions 6 degrees Search the networks, map the networks dynamically Conversations as a catalyst C ti tl t
Methods 1: Public 6: Mapping pp g 7: Interviews Records R d 2: Internet 5: Associate 8: Monitoring (web, social, blogs, search 1‐3 13 internet archive) internet archive) 3: For Fee 9: Mapping 4: Structuring and analysis Aggregators gg g
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