02presentation

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Information about 02presentation

Published on March 13, 2014

Author: Marketingby

Source: slideshare.net

EVERYONE IS ABLE Team #2 IF IT’S «vel-Done»

DISABLED NEED PROTECTION WHAT DO YOU KNOW ABOUT THEIR PROBLEMS? “Who we are in the society?”

VELCOM CAN HELP WE ARE RESPONSIBLE AND SMART SOCIALLY

APPLICATION «vel-Done» NOTICE! SHARE! EARN! Finally they put this rampant for wheelchairs! Well done =)|

BENEFITS Discounts New friends and followers Convention admittance Attention and facilities 50% of profit from promo-sales Sales increase New subscriptions Imaging effect

AWARENESS CREATES ABILITY IGNORANCE IS A DISABILITY! KEY MESSAGE FOR EVERYONE!

GUIDELINES TONALITY CHANNELS & TOOLS TARGET AUDIENCE • Inspiring • Encouraging • Positive • Engaging • Smart-audience • City dwellers • 20-35 y.o. • Socially active • Sympathetic • Social-networking • Outdoor goers • HoReCa (flyers, table tents) • Press (free magazines) • Indoor advertising (elevators) • Subway ads • Internet paid media • Social paid and earned media • Mobile apps ads • Owned media

ON AIR BUDGET KPI $250 000 • 50 000 downloads • 3 000 posts in application 5th May dated to the International Day for the Rights of the Disabled RESOURCES

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