Published on February 17, 2014
2/17/2014 MANAGING CHANGE IN BIG COMPANIES Joe Shields Global Director, Campaign Management ASTRAZENECA LINKEDIN TWITTER PHOTO www.linkedin.com/in/joeshields @joeshields1000 www.joeshields.smugmug.com/browse What people think change sounds like. 1
2/17/2014 What Change Usually Sounds Like Image credit: Astronomer Copernicus, or Conversations with God, by Matejko. Replace “Earth” with “My Company or Product” Image credit: http://cartographie-et-diagrammes.blogspot.com/2011_11_01_archive.html 2
2/17/2014 Replace “Sun” with “Customer” Image credit: www.ou.org Changes Need Not Be Radical to Be Disruptive START END EXAMPLE Not doing something Doing something MEASURING THE RIGHT THINGS Doing something Not doing something MEASURING THE WRONG THINGS Doing something Doing less of something FOCUS GROUPS Doing something Doing more of something PLANNING Doing something Doing something CHANNEL MIX different 3
2/17/2014 10 SURVIVAL TIPS FOR CHANGE AGENTS 10 Understand that humans mainly respond to change. 4
2/17/2014 9 Be the change you want to see in the world. 8 Beware The Innovator’s Dilemma. 5
2/17/2014 7 Understand locus of control. 6 Ask yourself if Maslow was right. 6
2/17/2014 5 See change as a chain reaction. 4 Read Aristotle’s On Rhetoric. 7
2/17/2014 3 Explain why different is better. 2 Describe the future a little at a time. 8
2/17/2014 1 Know that the only way to master change is to get ahead of it. Finally, Know that this Stuff Is not New From Heraclitus, ~500 BC “You cannot step into the same river twice. The road up and the road down is one and the same. Nothing endures but change.” Image credit: Hulton Archive/Getty Images. 9
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